Estrategias para reposicionar la marca Sm Colombian Master a nivel nacional

Abstract

The following project seeks to carry out a theoretical and analytical investigation of the aspects that influence the brand repositioning of a plastics production company called SM COLOMBIAN MASTER SAS located in the city of Bogotá that lost its prestige due to bad administrations and it requires a repositioning of the brand while increasing its sales, currently counting on a low budget. Then design an improvement plan with marketing strategies to determine: What is the appropriate method to be implemented to reposition the company SM COLOMBIAN MASTER SAS as one of the leading plastic pigment manufacturers and distributors nationwide in a period of three years? From the research it is determined that the SM COLOMBIAN MASTER SAS customers look for color suppliers that attend them in a personalized and immediate way, that is why they are looking to implement personalized sales services and personalized lines of colors as added value to finally result in an increase in sales.