Diseñar una estrategia comercial que fortalezca los ingresos con la expansión de la línea de servicios en la empresa Auto Faca S.A.

Abstract

This document contains the proposal for improvement at the marketing level for the company Auto Faca S.A. with the purpose of obtaining greater financial results. One of the means to reach this improvement proposal is to take advantage of the business and industrial growth that the western savanna of the city of Bogotá D.C. is having, which has led to a greater flow of mobility of people in this area. And that's where Auto Faca S.A. Taking advantage of its trajectory of more than 50 years, operating as an intermunicipal transporter of passengers by land, and with a greater use of its vehicular fleet destined to provide the special transport service, it expands in this line of business, allowing the company and its Affiliates, get higher profit margins. This through commercial alliances with recreation centers, business and religious training, greater coverage in terms of routes and destinations; directed mainly to companies in the Western savanna area and family groups. If this improvement proposal is implemented, the company will have an adequate use of its vehicle fleet, in terms of the financial area the improvement will focus positively on its cash flows, this will represent a higher margin of profitability for the company, given the expansion of this niche market in the area, taking advantage of the boom in business and industrial growth that this sector is currently experiencing.