Diagnóstico y plan de mejora en el área de mercadeo para la empresa Carruseles S.A.

Abstract

The diagnosis was made and the company Carruseles SA is dedicated to family entertainment in amusement parks, has 110 employees, takes into account the administrative and operational part of the company, its parks are distributed in six shopping centers in the city and its surroundings, Centro comercial Tunal, Centro Comercial Unisur, Centro Comercial Tintal, Centro Comercial Portal 80, Centro Comercial Plaza de las Américas, Centro Comercial San Juan Plaza (Neiva) and Centro Comercial Hacienda Casablanca (Madrid). of video games, redemption machines and services for family and business events. To obtain this report, we must take into account the area of human resources, purchases, services and financial services, have been in the best conditions, production processes have been given, the results of the functions have been given. Improvement proposal in this company. From this process it has been demonstrated that the company has been without a person in charge of marketing for several months and in the company that has seen a considerable decrease in its income, and that the main functions of this area are Manage part of events, promotions and innovative ideas to attract customers.