Propuesta para el fortalecimiento de la cadena de productiva en el sector musical de Bogotá

Abstract

The purpose of this research was to design a proposal for the strengthening of the productive chain of the music subsector through the identification of the strengths and weaknesses of the music industry, establishing that more state support is needed and greater diffusion for the formalization of that industry. For this research, the descriptive methodology was implemented, because the object of immediate study was to identify the current situation of the musical sub-sector in Bogotá, in order to recognize its strengths and weaknesses in the face of the productive chain. There was a collection of secondary sources that allowed a prediction between the categories of analysis, a technical process was completed with two stages: the first from the search and analysis of the own elements of the subsector and the second from the proposal of the strategies for the improvement of the productive chain. It is worth noting that the analysis of the productive chain was developed from the theory of Gary Gereffi and his arguments against productive chains, this allowed for strategies to strengthen the productive chain of the musical subsector. The first strategy was designed to strengthen the regulatory framework (Public Policy) in order to strengthen the public and private sectors. As soon as the second proposal deals with a strategy of dissemination of information of the platforms through cultural networking and the third goes to the link of consumption, focused on the data collection provided by the music education centres.