Diseño de un producto turístico de bienestar en la provincia de Sugamuxi Boyacá

Abstract

The Project arises in order to show how municipalities that have safe temperature for bathing hot springs as part of their water resources, can focus on them for tourism advertising of their territory, where they are directed towards a new tourism product that includes various activities related to Thermal tourism framed in wellness tourism. This option is proposed because it is fundamental to understand that behind the hot springs there are endless number of activities related to the wellness of tourists that go beyond the simple recreational activity currently offered in the municipalities of Cuitiva and Iza. To go beyond the conventional activities that are developed in the region, with it thermals is proposed to make a contribution to the governance of the sector to identify and generate opportunities for development with Welfare Tourism in the province of Sugamuxi for municipalities of Cuitiva, Iza and Tota in the department of Boyacá, which are characterized by the available resources of the territory making their offer possible. This proposal will be presented as a result of the research carried out in the municipalities for the inclusion of wellness tourism.