Propuesta de marketing digital para emporio, tienda virtual de relojes en Colombia.

Abstract

At the beginning of the 90s, when the system that gave way to the massification of the Internet was created, and with it, a substantial leap for the future of electronic sales, the use of this type of commerce grew considerably. As the years have passed, the term "e-commerce" has been catapulted as a method of greater familiarity with the purchase, especially in countries of first order, where it has evolved, according to figures from the CCCE, the e-Commerce presented a growth of 17% in the first half of 2017 compared to the same period of 2016. With respect to the means of payment used in the platform in the first six months of 2017, the percentages were distributed as follows: debit to bank account 8% and payment by credit card 92%, Otherwise it is glimpsed in developing nations, in which its adoption has been slow, having important increases only in recent years, but being perceived in general, as a complement to the visit to the store. Even with much to advance, online commerce has allowed the realization of transactions worldwide, growing significantly, even exceeding 2,000,000 million dollars in 2017, which corresponds to about US $ 3 million sales online per second, showing itself as a great opportunity, in which many companies have focused their efforts to reach different users.