Creación de ecosistema digital y transición al marketing 2.0 de la empresa la Foquita

Abstract

¿What make it so special about La Foquita? La Foquita is a familiar business that for a little bit more of 30 years has carry out the success and contribute the development economics of the country, of course this year has been not easy, they have their ups and downs like every business, however, despite to go over the time barrier the future of the textile industry is uncertain in Colombia by a diverse number of factors, is like that La Foquita want to stay in the market once and for all and plan a strategy of growth with the experience of more than 30 years in the market. Unfortunately, La Foquita has not possessed a team of marketing and neither has developed a strategy prop to achieve a special objective in the market, his journey goes back to have sellers that handle the distribution of the products between different stores chains or specialized stores of children clothes. That means a problematic, it isn’t just about the vision that may have of the future, is because in difficult moments that the company have to make trough there is not an alternative plan to have their things under control. Undertaking an analysis of the market, appear an opportunity in which it may can develop a strategy of growth that takes La Foquita to be positioned on the market for different means to the traditional ones.