Propuesta estratégica para el mejoramiento de la empresa Hammerhead sucursal Colombia

Abstract

The company Hammerhead Branch Colombia is a branch of the Multinational Decowraps, dedicated to the manufacture and commercialization of sheets in corrugated cardboard for the protection of flowers, where its main customers are international marketers and flower growers Colombia, the main goal is to offer products with the highest standards of quality and competitiveness in favor of total satisfaction of the needs of customers. The present investigation aims to perform a diagnosis of the company through tools designed for the analysis of internal and external aspects that comprise a company, with the aim of proposing an action plan for the continuous improvement of the organization. The project covers different areas of study that allow knowing the organization from different aspects and is divided into two chapters, research component and component discipline, the first is composed of question problem, objectives, theoretical framework, framework methodological and contextualization of the company, the second is the disciplinary component in it find the analysis of the different areas of study, they are taken as different references authors such as Idalberto Chiavenato and Michael Porter, who attach great importance to planning strategic, that is why the proposed improvement proposed in this research has solid, which will contribute to the development and growth of the company under study. The action plan is designed for the continuous improvement of Hammerhead, providing support to management for more assertive decision making and better business management, always in the search to be more competitive and recognized in the market.