Estrategia de marketing digital de social media en “Facebook, Instagram, Pagina web” para el reconocimiento de la marca Army Peace

Abstract

This project seeks to contribute to the recognition of the Army Peace brand within the local market, a brand that emerged to manufacture and market (jackets for motorcycles). It initially started selling its products through the Instagram platform and voice to voice in the town of Engativá. Therefore, it is worth mentioning that the main objective of this project is to implement a social media digital marketing strategy on “Facebook, Instagram, Website” for the recognition of the Army Peace brand. The textile sector supports the performance of the Colombian economy. However, starting a business in Colombia is not an easy task, eight out of every ten ventures fail, according to figures from the Organization for Economic Cooperation and Development (OECD). The reasons for the failures are diverse, but a third of this type of companies disappear because it is considered that they do not have good legal advice or are not capable of resolving incidents over time. Finally, another reason is the poor management of communication channels.