Oportunidades de negocio para el maracuyá en el marco del TLC con la Unión Europea

Abstract

In the last decade, the economic integration of Colombia, through the signing of trade agreements, has led governments to change strategies to take advantage of the advantages of international trade. In particular, the agreement signed with the European Union has generated important changes for the production and marketing of goods and services, due to the new competitiveness strategies that have emerged in the context of globalization; from this perspective (competitiveness), the present monograph explores various hypotheses concerning the business opportunities for cashew fruit under the FTA with the European Union given its differential factor and the strong preference of the European market for this type of product, historically considered at that latitude to be exotic. This, through the calculation of four indices: the share of production by departments, the Herfindahl-Hirschman index (IHH), the Revealed Comparative Advantage Index (IVCR) and the trend of growth of exports from Colombia to the European Union, which allow an analysis of the participation and competitiveness of passion fruit cultivation vis-à-vis the Trade Agreement with the European Union; indicators that allow us to conclude that the production of passion fruit has had a significant increase since 2013, highlighting the departments of Antioquia, Meta, Huila, Arauca and Valle, as the largest producers of fruit. the level of exports increased significantly to the continent of Europe between 2013 and 2019.