Internacionalización turística de Choachí Cundinamarca. Un acercamiento desde las políticas gubernamentales

Abstract

The following work exposes the regional internationalization in the framework of the export of tourist services in the municipality of Choachí Cundinamarca, from government support through strategies that allow visits by foreign tourists, in ecotourism and / or nature tourism scenarios. The project was developed based on a qualitative method with a descriptive approach, considering the local and governmental actors that intervene in the municipality, through the compilation of information in secondary sources such as the national development plan, the supply inventory services in the region. The conceptual perspective addressed is tourism, and the theoretical connotation is from the internationalization processes, specifically the level that identifies the opportunity, within the framework of international trade. Among the findings there is evidence of the need to formalize local actors to take advantage of government strategies, as well as to strengthen promotional actions. While in the opportunity of the municipality the potential in nature tourism, adventure tourism and agrotourism stands out.