Oportunidades de comercialización del mango en el mercado canadiense

Abstract

This research aims to analyze the commercial opportunities of Colombian mango in the Canadian market. To achieve this purpose, the study was based on the theoretical framework of the economic integration model and for its execution it was based on documentary research that allowed an analysis of the characterization of mango in Colombia, the opportunities offered by the free trade agreement to this product and the Canadian consumer trend. The results of the investigation show that the Colombian mango has a productive chain and support from public and private entities that generate competitiveness in the international market, in addition, there are great opportunities to expand and consolidate in the Canadian market taking advantage of the treaty of free trade that determines a tariff of 0.0% for the entry of Colombian mango into Canada. and the trend of the Canadian consumer for the preference of foods with health benefits.