Análisis económico del proceso de sustitución del abastecimiento de tazas para la sublimación procedentes de la China, destinadas a la industria de la publicidad en el sector de Ricaurte, mediante la adecuación de tazas de cerámica con poliéster liquido producidas en Bogotá

Abstract

In this degree project the development of an economic analysis will be found, which describes a supply alternative for the advertising sector in Bogotá, through the adaptation of ceramic mugs with liquid polyester, produced in Bogotá. Faced with the current import of this product from China, through analysis of demand, supply, price analysis, the supply process, logistics and the transformation process, in order to provide the study of costs and investment and the comparison of these two supply processes. The study of supply and supply chains of companies is a fundamental element in the analysis of a certain economic activity. The redesign of supply chain networks starts from the consideration of aspects such as the concentration of suppliers and supply sources, the interconnectivity between them, and the dependence or ability to substitute a supplier (Campos, 2020).