Planeación estratégica para la empresa Distriavícola Mercy

Abstract

The project was developed with the objective of making and projecting strategic planning for Distriavícola Mercy, which is a small company in the poultry sector and has a history of 20 years in the market. At the time of the internal analysis, it was identified that the company has a simple structure, there are no defined processes and the control and administration of the company is exercised by a single person (general manager). According to the aforementioned, information was collected through the use of administrative tools such as DOFA, PEEA, PESTEL, Porter's diamond, MEFI, MEFE, surveys and also with primary and secondary information sources, which allowed to know, classify and evaluate both positive and negative variables that had a direct relationship with the company. Consequently, and according to the information collected, studied and analyzed, we proceeded to establish goals and objectives achievable in the short and long term, such as the mission, vision, values and corporate principles, strategic objectives and management and control indicators, so that everything analyzed, proposed and developed here can guide and give a more appropriate direction, so that the organization can fully comply with everything proposed and also so that the company is competent, grows and remains in the market.