Plan de gestión de talento humano en la empresa Bogotá Beer Company (BBC) para la fidelización y reclutamiento de sus colaboradores para el año 2023.

Abstract

Human talent is one of the most important resources within companies and therefore the loyalty and retention of human resources within it, is an issue that is becoming increasingly important for the organizational world, previously organizations did not consider the importance of the retention and loyalty of their workers, due to this they did not invest in methods or strategies to achieve it, however, in recent years companies have become more aware of the importance and how they positively influence the results of the company at the organizational level .With the development of the following work we seek to identify the shortcomings that the Bogota Beer Company presents in terms of loyalty and retention of human resources and in this way develop a strategic plan that allows the company to improve its indicator of personnel turnover in the operations area, achieving a positive influence in the company, thus contributing to the improvement of the results and the competitiveness of the organization in the market; In this way, we will take the different authors as a reference, we will use as a methodology the application of a quantitative instrument that will allow us to identify the main aspects that affect and generate desertion in the operations department.