Internacionalización del sector ecoturístico en Puerto Nariño Amazonas en un escenario post - Covid

Abstract

The following work exposes the regional internationalization in the framework of the export of tourist services in the municipality of Puerto Nariño Amazonas, from ecotourism and nature tourism strategies that encourage visits by foreign tourists. The project was developed based on a qualitative method with a descriptive approach, through the collection of information in secondary sources, for the recognition of demand, the data were obtained from the World Tourism Organization and the Ministry of Commerce, Industry and Tourism, while for the inventory of the region's service offer, the information was obtained from open databases and government actors from gray literature, in different development plans and models for the region. The conceptual perspective addressed is tourism, and the theoretical connotation is from the internationalization processes, specifically the level that identifies the opportunity, within the framework of international trade. Among the findings there is evidence of the need to formalize local actors to take advantage of government strategies, as well as to strengthen promotional actions. While in the opportunity of the municipality the potential in tourism wellness vacations, cultural immersion tourism, agrotourism and anthropology of tourism stands out.