Oportunidad comercial para el melón colombiano en el mercado japonés

Abstract

he objective of the project is aimed at identifying the commercial opportunity that the Colombian melon has in the Japanese market. The development of the previous process was divided into three stages aimed at fulfilling the main objective. In the first place, the macro and micro analysis of the sector, subsector and the product was carried out, where production was observed, in the same way important issues such as consumption and productive capacity were considered. In the second instance, it was possible to show the potential demand for Colombian melon for export, taking into account trade agreements, melon consumption, exportable supply and trade balance between both countries. Finally, through the systematization of information in tables, the export requirements that Colombia meets for the export of fruits to Japan was observed, likewise a cross matrix was used where the real situation of each country in relation to melon.