Viabilidad de implementación de un nuevo canal de distribución tipo e-Commerce para Comercializadora Garay S.A.S

Abstract

This document seeks to show the viability that the company Comercializadora Garay SAS has the implementation of a new distribution channel type e-Commerce, its advantages and possible increases in sales, the need for a new distribution channel is evidenced by the manager of the company, this problem was evidenced because the company has focused on maintaining only its sales at the physical point of sale, for the Company Manager it is important to increase its sales at low costs, therefore the following investigation is carried out. Next, a quantitative research is used which seeks through figures to show the company Comercializadora Garay SAS, the management that some businesses are currently taking, which could be the correct way to increase sales at low costs, identifying the population interested in using a mobile App as a new distribution channel, exposing the preferences of virtual buyers today, applications that currently present the online ordering service are identified, where the benefits and difficulties that you are they manage their potential partners. The preferences of the population when making online purchases are evidenced through reports shared by the eCommerce Observatory and the Dane, on the other hand, the step-by-step handling of applications such as Rappi, Uber Eats Y Domicilios.com is exposed. to create an association, thus validating that the best way for the company Comercializadora Garay SAS is to create its own distribution app.