Diseño de estrategias de Marketing relacional empresa Maquitimo

Abstract

The present work is the development and design of relational marketing strategies that allow the acquisition of new clients for the company Maquitimo, a company located in Fontibon, Bogotá dedicated to the manufacture and marketing of plastic items. After an in-depth analysis focused on the sales and marketing area, we found a fragile point in which we could embrace and also work. It was detected that over the years the company acquired clients, but in recent years, the clients remained, and no new ones arrived, that is where we began to develop focused objectives for the acquisition of new clients, therefore, sales and their market share. Maquitimo has a strong product called plastic carts, which is optimal for packing textile raw materials, so the idea is to do a good market study to see what other sectors are possible to cover to attract new customers. With the objectives, strategies and action plans, the aim is to achieve a good development of the plan and that the company applies it so that it is in a better position and that it has a positive growth impact.