Propuesta pedagógica que contribuya con la apropiación de la cultura turística por parte de los prestadores de servicios turísticos en el Centro histórico de La Candelaria

Abstract

The present investigation "Pedagogical proposal that contributes to the appropriation of tourist culture by tourist service providers in the historic center of La Candelaria ", aims to show the level of appropriation of the elements that involving tourist culture by the providers that develop the tourist activity. The research identifies the degree of knowledge oriented to services, recognition of the cultural elements that Candelaria represents and how these affect the development of tourism. Likewise, the attitudes and behaviors of the actors involved in the activity are described in relation to the needs and requirements of tourists who request some kind of help; It is discusses how these factors can positively or negatively influence tourist destination. It also exposes the perception of tourists regarding the tourist culture of the host community in the Historic Center of La Candelaria is exposed. For the development of this project, two methodologies were used; first, the exploratory method allowed to collect relevant information to support the objective of the research, where the results reflect that some weaknesses are identified within the actors with respect to some knowledge and more specifically the tourist culture. On the other hand, the propositive method by which the proposal was structured, which involves the guidelines for improving the level of appropriation by tourism service providers was structured based on the analysis of previous results