El marketplace horizontal como herramienta para la incursión a nuevos mercados de las pymes de la localidad de Kennedy

Abstract

The present research focuses on how the horizontal Marketplace model can be a tool to improve the competitiveness of the commercial sector in the city of Kennedy, for which a characterization of the SMEs of that locality was carried out and analyzed like the Marketplace model within the Information and Communication Technologies supports competitiveness and finally there are cases of success that demonstrate how it supports the competitive development of these. The design of the research is non-experimental descriptive and secondary sources of information were used to respond to the proposed research objectives, within the most outstanding conclusions we can indicate that the implementation and use of ICT in the administrative and commercial areas (e-commerce) of SMEs are elements of competitiveness and enable communication with customers and suppliers of great importance in competitive contexts worldwide.