Análisis de mercado del sector cacaotero de la región Alianza Pacífico y las oportunidades para Colombia

Abstract

Colombia is a country with remarkable agricultural potential, and although historically coffee has been the country's flagship product, the truth is that in recent years cocoa has taken on special importance even in international markets. It is for this reason that this research aims to establish opportunities for Colombia in the introduction of both current and special cocoa in the countries that make up the Pacific Alliance. For the development of the work, a qualitative and descriptive methodology was applied that relied on secondary sources for access to import and export data of the good mentioned as TradeMape, and integration theory was used as a means of analysis since research It focuses on the Pacific Alliance. As a result, the work manages to identify the degree of cocoa export potential that each of the countries that make up the integration zone could have.