Estrategias de captación y fidelización de clientes para la empresa Cárdenas Robledo Construcciones SAS

Abstract

This work is based on designing and presenting an improvement plan for the company Cardenas Robledo Constructores SAS, which is a company dedicated to the construction sector where it has 33 years of experience in the market, however, to date it has been it has been reached in its number of clients, since it depends on one to be able to survive financially. To ensure that the company can stay longer in the market, it is sought that through marketing strategies and teaching over time in specialization, considerable tools can be generated to open more markets and options that allow the company to reach new clients and being able to generate a broad market that allows you to delve into better financial results. The objective will be achieved through visualizing the company in its current situation so that they are a starting point where the key and accurate diagnosis is the basis for understanding and ensuring that the strategies to be applied are those indicated for the fundamental development of the market to choose and with it the business strengthening and brand generation and positioning are achieved.