Estrategias para generar el reconocimiento y captación de nuevos clientes para ZAFIC

Abstract

This improvement plan has been drawn up in order to generate more positioning for Zafic, a Mosquera film festival dedicated to the development of events in the film world, with the performance of different activities in other arts; making it a great option for many movie lovers. The main objective of the plan is to attract a larger audience during the week of the festival, calling attendees mainly from Cundinamarca through Zafic's social networks and other systems such as the ATL, so that thanks to this, over the years we can be as recognized as other festivals in Colombia. With this improvement plan we want to address the situation that the festival is currently facing, which are not the best, since they do not have strategies to be more recognized but have only stayed to do small things. So, with this research we managed to find those details that do not help it to be a great festival and thus help improve those shortcomings that have made it not widely recognized.