Estrategias de fortalecimiento para la internacionalización del subsector turismo cultural en el Huila

Abstract

The cultural tourism is one of the economic activities in the department of Huila more promising. The tourist attractions, gastronomical, patrimonial, educational and festivities, is only limited to the annual feast of San Pedro because there is a myriad of activities that can be developed to boost tourism in the region. The present work seeks to propose strategies to promote the internationalisation of this department (attraction of international demand for services) from the development of the strategic variables of territorial marketing. The work develops from a methodology descriptive and qualitative. As part of the results, identifies the actors and key services to develop these economic activities in the region; takes up the case of Seville - Spain as an emblem world of cultural tourism and, finally, it is proposed some strategies taking into account the variables of the territorial marketing that can be applied in the context of Huila.