Plan de mejora para aumentar las ventas en el establecimiento de comidas rápidas la berraquera en la ciudad de Bogotá

Abstract

Fast foods have been characterized by generating immediate satisfaction in the consumer and their speed and good price at any time of the day. This is how La Berraquera's food trajectory has stood out for its delicious quality products where the main ingredient is cooking with love, allowing a trajectory and recognition in the roof sector of the Kennedy neighborhood in Bogotá. This work aims to develop communication strategies that allow the company to win new customers, increase sales and increase consumption per person who visits us.La Berraquera, is composed of 2 scenarios, first, the qualitative approach, which will identify: the diagnosis and current situation of the sector and the restaurant, and the object of study, the market analysis; and the analysis of the organization and direction; and second, the quantitative approach, which will allow to identify: the financial analysis of the restaurant, the variations of the growth and decrease of the company and the analysis of future profitability with the implementation of the Improvement Plan. The instruments that will be used for the collection and analysis of the information for the elaboration of the improvement plan are: an internal and external analysis of the company, identification of the target market and the competitive profile matrix. In conclusion, in the current market there are the necessary conditions for the development of the different strategies proposed, since as indicated, there are still sectors in which there would be greater opportunities to attract new customers.