Estrategias de posicionamiento de la marca Liqui Moly de la empresa Propartes S.A.S

Abstract

The central objective of this document is the development of strategies that allow the positioning of the brand Liqui Moly in the company Propartes S.A.S. To carry out this, we identified and analyzed some major threats and weaknesses that happen in the company, for this reason strategies were created for the distributors and the final consumer, also with the technological advances allowed us to create another strategy to have more interaction with our consumers, in order to position the brand Liqui Moly as they manufacture lubricants and additives for cars and motorcycles, being the number one German brand with the best quality. The strategies, procedures and figures that make up this document are reliable and are consistent with their policies, mission and vision of the company, and the development of the strategies of this research document, will prove that they are the best option for the company Propartes SAS, van to have a better operating result in 2020.