Especialización en Gerencia Financiera
Permanent URI for this collectionhttps://repositorio.uniagustiniana.edu.co/handle/123456789/3036
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Item Estrategias de gestión financiera para mitigar el riesgo financiero derivado de los costos logísticos internacionales en Auteco Mobility S.A.S. durante los años 2024 y 2025Andres Felipe Perez Perez; Andres Felipe Perez PerezThis undergraduate research project analyzes the financial risk associated with the increase in international logistics costs at AUTEKO during 2024 and 2025, considering its impact on the company’s cost structure and financial management. The study arises from the need to identify the main factors that have increased the company’s financial exposure in international trade operations and to establish alternatives to mitigate their effects. To this end, an analysis of available financial and business information was conducted, complemented by a review of issues related to international logistics costs, financial risk management, and risk mitigation and control strategies. Based on the diagnosis, strategies are proposed to strengthen financial planning, optimize the management of costs associated with international operations, and improve the company’s ability to respond to fluctuations in logistics costs. The findings highlight the importance of integrating financial management with logistics planning and strategic decision-making in order to reduce financial risk exposure and contribute to AUTEKO’s financial sustainability. Keywords: financial risk, international logistics costs, financial management, international trade, AUTEKO.Item Modelo Financiero para la Gestión Integral de Eventos Sociales y CorporativosMurcia Bernal Diana Katherine; Rubiano Montenegro Dayana Katerin; Zamora Velandia AlexanderThis research stems from the concern of how to strengthen the financial management of an event planning company in a market where customers seek comprehensive solutions and personalized experiences. In Bogotá and the surrounding Sabana region, organizing social and corporate events requires extensive logistical coordination and careful management of customer expectations. Therefore, it is important to have financial tools that support clearer and more sustainable decision-making. The main objective was to design a financial model for an event planning company that contributes to the comprehensive management of social and corporate events, with an applied case study for Bosque de Niebla Casa de Eventos. The research was conducted using a quantitative approach with a descriptive and projective scope, supported by a documentary review carried out throughout the sector analysis, market study, and financial evaluation. Based on the information gathered, market needs, potential customer preferences, and relevant financial variables were identified to structure the model. This included initial CAPEX and OPEX, financing, P&L components, working capital, projected financial statements, cash flows, and the main profitability indicators, including NPV, IRR, WACC, and the Benefit-Cost Ratio. The results show that the financial model serves as a useful reference for planning, evaluating scenarios, and making data-driven decisions. The research demonstrates that integrating market analysis with financial planning reduces uncertainty, improves resource allocation, and strengthens the sustainability of this business model for event organization.Item Optimización de los costos de combustible de la flota de Group Super Express-fleet fuel costs Group Super ExpressDuarte-Manrique, Katalina; Olaya-Jiménez, William Harry; Riaño-Sepulveda, Leidy Joahanna; Zamora-Velandia, AlexanderThe purpose of this research is to design a model for optimizing the operating costs of Group Super Express Cargo S.A.S through the efficient management of fuel consumption in its fleet, with the aim of improving operational efficiency, profitability, and financial sustainability.Item Optimización de los costos de combustible de la flota Group Super Express - Fleet fuel cost optimization Group Super ExpressDuarte-Manrique, Katalina; Riaño-Sepulveda, Leidy Johana; Olaya-Jiménez, William Harry; Zamora-Velandia, AlexanderThe purpose of this research is to design a model for optimizing the operating costs of Group Super Express Cargo S.A.S through the efficient management of fuel consumption in its fleet, with the aim of improving operational efficiency, profitability, and financial sustainability.Item Implementación de un formulario único para la integración de los procesos de la cadena financiera durante el año 2025 en la Universidad Nacional de ColombiaKaren Lucia Mahecha Alba; Laura Catalina Torres Peñaloza; Jariz Vanesa Sanchez ReyesThis research analyzes the feasibility and potential impact of implementing a unified form for the integration of financial chain processes at the National Financial and Administrative Management of the Universidad Nacional de Colombia during 2025. The identified problem lies in the fact that the four areas of the operational management component (contracting, budget, accounting and treasury) operate through heterogeneous tools such as Excel formats, emails and non-integrated information systems, generating information fragmentation, duplicate records, administrative rework and loss of traceability in the monitoring of procedures. The study employs a mixed-methods approach (quantitative and qualitative) with a descriptive-evaluative scope and a non-experimental longitudinal design. Starting from a unified form proposal designed by the authors as a response to the identified institutional needs, the research aims to evaluate its potential impact on information traceability, operational efficiency, and process control. The study population comprises 26 officials distributed across the four operational management areas, addressed through a full census. Data collection techniques include structured surveys with Likert scales, semi-structured interviews with key informants, documentary analysis and non-participant observation. The theoretical framework draws on Business Process Management (BPM), Organizational Information Systems theory, information traceability, the COSO and MECI internal control frameworks, and quality standardization principles under ISO 9001 and ISO 9000. Keywords: unified form, financial chain, process integration, traceability, business process management, internal control, administrative efficiency, Universidad Nacional de Colombia.Item Modelo de unidades dentro de la diversidad con sinergias corporativas Plan de mejora para la gestión de cartera en RCN Televisión S.A.Lozano-Espitia, Freddy Steven; Zamora-Velandia, AlexanderThe present study proposes a comprehensive improvement framework for the accounts receivable department of RCN Televisión S.A., based on the analysis of the "Collections Management and Accounts Receivable Application Procedure 004" (December 2025), as well as information gathered through interviews, documentary analysis, and non-participant observation. The diagnostic assessment identified four structural deficiencies: operational paralysis during accounting close periods, absence of specialized roles, application of homogeneous collection policies without customer segmentation, and underutilization of synergies with RCN Radio and Editorial La República. In response, an intervention is proposed based on organizational restructuring with specialized roles, the implementation of a customer segmentation model under the ABC methodology, and the design of a corporate synergy framework grounded in strategic coordination and information sharing among the group's affiliated companies. The study adopts a qualitative approach with a propositional scope, employing the case study method. Expected outcomes include the reduction of the Days Sales Outstanding (DSO) indicator to below 30 days, sustained budget collection compliance above 95%, and the elimination of unnotified overdue accounts within the Ardila Lülle Organization (OAL).Item Relación entre cartera en mora y riesgo crediticio en clientes independientes del Banco Agrario de Colombia.Mendoza-Gil, Eliana Lucero; Zamora-Velandia, AlexanderThis applied research study analyzes the relationship between non-performing loans and credit risk among independent clients of Banco Agrario de Colombia, with the aim of identifying the factors that contribute to the deterioration of the bank's loan portfolio quality. Within the Colombian financial system, effective credit risk management is fundamental to ensuring the sustainability of banking institutions, especially in segments characterized by high levels of informality and income variability. In this regard, independent clients present a particular challenge due to the difficulty in assessing their repayment capacity using traditional methods. The study employs a quantitative approach with a descriptive and correlational scope, integrating data collection techniques such as surveys, interviews, and document analysis. Based on this data, the study seeks to establish the relationship between delinquency and credit risk, as well as propose strategies to strengthen risk management within Banco Agrario de Colombia.Item Impacto de las Garantías en la Sostenibilidad Financiera y Social de la Empresa KuikashBeltrán-Castillo, Nicolás; Franco, José David; Gómez-Moya, Néstor; Moreno-Pinzón, Luis FernandoThis study examines the use of the dematerialized electronic promissory note as a financial risk-mitigation tool within Kuikash and its influence on the company’s overall sustainability. Using a mixed methodological approach, the research integrates legal, operational, and financial analyses, including key indicators, vertical and horizontal evaluations, and linear projections. Findings show that while the electronic promissory note strengthens portfolio recovery, reduces expected loss, and enhances financial inclusion, its effectiveness is limited by the company’s high level of indebtedness and dependence on funding provided by IPS Audiocom. The study proposes strategic recommendations such as incorporating the National Guarantee Fund (FNG), adjusting the minimum credit score requirement, and diversifying funding sources to improve Kuikash financial and operational sustainability. The results indicate that the digital guarantee is an effective mechanism, but its full impact depends on complementary risk policies and a more balanced financial structure.Item Análisis financiero del proceso de evaluación crediticia para personas naturales y su impacto en el riesgo y la rentabilidad bancaria. Estudio de caso: Banco Serfinanza S.A. Financial analysis of the credit evaluation process for individuals and its impact on bank risk and profitability. Case study: Banco Serfinanza S.A.Sanabria-Serpa, Benazir Cristina Andrea; Benítez-Zuluaga, Diego Fernando; Zamora-Velandia, AlexanderThis study analyzes the relationship between the credit evaluation process for individuals at Banco Serfinanza S.A. and the entity's credit risk and financial profitability indicators during 2024. Using a quantitative approach with complementary documentary analysis and a descriptive-propositive scope, the entity's financial statements, audited by PricewaterhouseCoopers as of December 31, 2024, and reported to the Financial Superintendency of Colombia, were analyzed. The results reveal that Banco Serfinanza closed 2024 with a net profit of COP 2,104 million, a 67.9% decrease compared to the COP 6,546 million of 2023, with a ROA of 0.07% and a ROE of 0.61%, indicators significantly lower than the sector average. The Portfolio Quality Indicator by Maturity (ICV) registered an improvement from 7.5% to 6.6% between December 2023 and December 2024. However, this level exceeds the average for the consumer sector (5.9% according to the SFC). Net loan loss impairment expenses amounted to $361.412 billion, significantly absorbing the generated intermediation margin. The study concludes that strengthening the credit evaluation process—through improved scoring models, stricter repayment capacity criteria, and early monitoring of deterioration signals—is the central strategic lever for reducing the Probability of Default (PD), decreasing provisioning expenses, and restoring the entity's profitability levels. Four specific improvement proposals are formulated, aligned with the SARC framework and industry best practices.Item Análisis del impacto de la gestión de cartera en la desarticulación entre la ejecución presupuestal y la ejecución financiera sobre la liquidez y sostenibilidad financiera de la Subred Integrada de Servicios de Salud Centro Oriente durante la vigencia 2025.Higuera-Vergara, Bibiana; Zamora-Velandia, AlexanderThis study analyzes the impact of portfolio management on the disconnection between budget execution and cash execution of the Centro Oriente Sub-network during the 2025 fiscal year. The central problem identified is the structural gap between high budget compliance (92.8%) and low actual cash execution of transfers (46.0%), which creates an "illusion" of stability based on the principle of accounting causation without sufficient cash backing. Methodologically, the research adopts a descriptive-analytical quantitative approach through documentary review of institutional reports and financial databases. Theoretically, the research is based on the financial management principles of Zutter and Smart (2021), who emphasize the importance of efficient management of cash flow, working capital, and accounts receivable to maintain adequate liquidity levels. The results reveal that the portfolio amounted to $152,581 million, with a growth of 22.7% and a deterioration of 45%, which highlights critical difficulties in converting accounts receivable into liquidity. Factors such as reliance on payments from EPS (especially from the subsidized regime with 38.4%) and deficiencies in audit processes prevent closing the cash cycle. The study concludes that the financial sustainability of the entity depends on aligning expenditure planning with actual collections, recommending the implementation of cash flow indicators and strategic collection management to mitigate the risk of operational illiquidity.Item Análisis y propuesta de mejora del indicador de devoluciones en la radicación de créditos comerciales del segmento Pyme en la zona sur occidental del Banco Caja SocialGomez Gomez Karen DayanaThis study aims to analyze the high percentage of returns in the application for commercial loans to Pyme in five branches in the southwestern region of the bank, in order to identify its main causes and propose improvement strategies. The research was conducted using a mixed-methods approach, employing quantitative data related to the number of applications and returns, as well as qualitative data obtained through interviews with employees involved in the process. The results showed that all the branches analyzed exhibit a high level of returns, with Bosa and Villa del Río standing out with the highest percentages. Among the main causes identified are incomplete documentation, errors in completing forms, lack of prior validation, and lack of awareness of the established requirements. Based on these findings, strategies are proposed to improve the quality of the application process, such as the implementation of checklists, enhanced staff training, standardization of procedures, and monitoring of the returns indicator.Item Modelo de evaluación de proyecto de inversión basado en analítica de datos para determinar la viabilidad del montaje de una sucursal Starbucks en el municipio de Apartadó (Antioquia)Lozano-Durango, Katherin; Zamora-Velandi, AlexanderThis This work develops an investment-project appraisal model that integrates data-analytics tools with classical financial methods such as Net Present Value (NPV), Internal Rate of Return (IRR), payback period, and benefit-cost ratio, in order to assess the feasibility of opening a Starbucks branch in the municipality of Apartadó (Antioquia, Colombia), under the licensing scheme operated by Alsea in Colombia. The methodology combines a market study conducted with the local population, a technical-operational analysis of location and capacity, as well as a legal, tax, and five-year financial analysis. In addition, data-analytics techniques such as a 10,000-iteration Monte Carlo simulation, scenario analysis, and the construction of the Markowitz efficient frontier are incorporated to evaluate risk and profitability behavior. The results show a 58.5 % purchase-intention rate, mainly concentrated in socio-economic strata 3 and 4, together with projected demand growth from 80,482 to 142,952 annual transactions. Financially, the project presents an NPV of COP 702.6 million and an IRR of 61.31 %, based on an initial investment of COP 530 million recoverable in approximately two years. Furthermore, the stochastic simulation indicates a near-zero probability of loss and a Sharpe ratio of 1.86. In conclusion, the project is considered viable and demonstrates that integrating data analytics strengthens decision-making during the pre-investment phase.