Rodríguez-Parra, Lady Marcela; Zambrano-Cruz, Oscar Javier
This degree project has as its main objective the creation of the corporate identity of the media outlet La Coima, with a focus on its presence on digital platforms and media. It began with an exhaustive analysis of how the public and stakeholders currently perceive the image of La Coima, identifying its strengths, weaknesses, opportunities and threats. Subsequently, a detailed evaluation of the results was carried out, analyzing each aspect of the image and corporate identity. This study will serve as a basis for the development of a corporate image and identity manual that will include specific guidelines and regulations for the correct use of the image in different contexts and digital platforms. The new corporate image not only aims to update and modernize the visual perception of La Coima, but also to reinforce its identity and consolidate its presence in the digital sphere, improving its communication and relationship with the target audience.
