Niño-Benítez, Ruth Efigenia; Gómez-Figueroa, Pablo Andrés; Moreno-Serrano, Edwin; Bermúdez-Infante, Daniela; Zamora-Velandia, Alexander
This degree work analyzes the slow consolidation of the digital channel of Paga-Todo, part of Group Empresarial S.A. (GELSA), and its impact on business competitiveness within the Colombian transactional sector. In a context marked by digital transformation and the evolution toward Industry 5.0, organizations need to strengthen their technological capabilities to respond to new market dynamics and user expectations.
