Mercadeo

Permanent URI for this collectionhttp://172.16.0.136/handle/123456789/29

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Browsing Mercadeo by Subject "658.872 G463p"

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    Plan de mejora para la estrategia de social media de Infonet Enterprise de Vera Publicidad para 2024
    Gil-Ramírez, Llenly Natalia; Sandoval-Vargas, Pablo Andrés
    This project was developed in order to create a new and improved social media strategy for the company Infonet Enterprise, who is a client of the advertising agency Vera Publicidad. For its development, an improvement plan was created in which we sought to identify and highlight the differentiating aspects of the company. In order to develop relevant content on cybersecurity and technology issues. This action plan consists of the design of a comprehensive digital marketing strategy, in which the company's experience will be highlighted, a content calendar will be created detailing the content generated for each week, creation of a brand manual, marketing brief, and new graphic line. For the above, a specific competition research was conducted, in which three different brands in the cybersecurity and technology sector were analyzed. At the end of this study, we highlighted implementation, conclusions and recommendations of the elements that would be implemented throughout the development of the project for Infonet Enterprise. Regarding the strategy implemented, Instagram, Facebook, LinkedIn and TikTok were selected as key platforms, the aim was to intensify brand communication guided towards the focus of providing professional services of the company, giving as a product excellent results in terms of visualization, interaction, unique visitors and new followers, especially in the social networks Tik Tok and LinkedIn.