Especialización en Gestión y Comunicación del Patrimonio Cultural

Permanent URI for this collectionhttps://repositorio.uniagustiniana.edu.co/handle/123456789/3035

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Browsing Especialización en Gestión y Comunicación del Patrimonio Cultural by Subject "comunicación participativa"

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    Comunicación Participativa en las Fiestas de San Sebastián de Ternera
    Beatriz Obando Martínez; Alvelayis Nieto Mejía; Alvelayis Nieto Mejía
    This research-creation project addresses the progressive weakening of the San Sebastián Festival in Ternera, Cartagena, as an expression of intangible cultural heritage. The study recognizes the festival as a space for collective memory, territorial identity, and intergenerational knowledge transmission, which has experienced a decline in community participation, particularly among younger generations. The main objective is to design a participatory communication strategy aimed at recovering, strengthening, and transmitting the social meanings, cultural practices, and memories associated with the festival. Methodologically, the research adopts a qualitative, participatory, and situated approach, using techniques such as semi-structured interviews, participant observation, social mapping, and intergenerational workshops. Findings reveal a disruption in cultural transmission, transformations in festive practices, and a symbolic disconnection between generations. However, opportunities for revitalization emerge through community co-creation and the use of contemporary communication tools. The main outcome of the project is the development of a community-based documentary that integrates oral memory, territorial transformations, and safeguarding proposals. The study concludes that participatory communication is a key strategy to reactivate social cohesion, strengthen heritage appropriation, and ensure the continuity of the festival as a living memory.
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    Creación participativa de contenidos digitales como medio de promoción y divulgación del patrimonio cultural de Tilodirán (Casanare)
    Javier Felipe Cepeda Garavito
    This project addresses the challenges facing cultural heritage in Tilodirán (Casanare), where rapid development and modernization generate tensions that undermine the transmission of traditional knowledge. In response to this risk, a participatory communication strategy was proposed, based on the creation of digital content for the safeguarding and dissemination of local cultural heritage. Using a qualitative research-creation approach, the methodology engaged the community through semi-structured interviews and co-creation spaces, enabling the documentation of the territory through the voices of its inhabitants. The results demonstrate that heritage in Tilodirán is a dynamic process, linked to collective memory and everyday practices. Despite gaps in technological access, co-creation facilitated the transformation of narratives and memories into digital resources with significant symbolic value. The findings highlight elements such as stories from founders and traditional families, the origin of the settlement’s name, its administrative recognition, and the continued relevance of “coleo (traditional llanero cattle handling) and oral tradition. Additionally, active community participation was evidenced through the contribution of photographs for a digital gallery. As a result, a web platform was developed to integrate the project's content and narratives, positioning the community as the protagonist in constructing its collective memory. This strategy strengthend the social appropriation of heritage through participatory processes and digital storytelling.