Especialización en Gestión y Comunicación del Patrimonio Cultural

Permanent URI for this collectionhttps://repositorio.uniagustiniana.edu.co/handle/123456789/3035

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MANIFESTACIONES CULTURALES, RELATOS Y MEMORIAS VIVAS QUE CONFORMAN EL PATRIMONIO Y LA IDENTIDAD CULTURAL DE LA LOCALIDAD DE FONTIBÓN EN LA CIUDAD DE BOGOTÁ-A FONTIBÓN, HOY MAÑANA Y SIEMPRE.
Sara María Reina Hoyos.
This research aims to analyze how the living memories and everyday experiences of the residents of Fontibón shape alternative narratives about the territory, in contrast to the dominant discourses centered on insecurity. Using a qualitative, ethnographic approach, tools such as semi-structured interviews and audiovisual recording were employed, allowing not only the collection of information but also the activation of memory and reflection processes among the participants. The findings demonstrate that neighborhood memory constitutes a fundamental axis in the construction of identity, as it emerges from affective experiences, everyday practices, and significant spaces such as the historic center, the founding park, and the market square. Likewise, a tension was identified between positive experiences of the territory and the perception of insecurity, largely influenced by media narratives that tend to render local dynamics invisible. In this sense, living memory is not limited to preserving memories but rather reinterprets them from the present, allowing residents to reconstruct their relationship with the territory. The use of audiovisual media is becoming established as a research-creation tool that makes it possible to visualize intimate and collective narratives, contributing to the construction of a “cartography of affect.” Finally, it is concluded that strengthening local narratives contributes to redefining the image of the territory and promoting a stronger sense of belonging, inviting residents to rediscover their environment from a conscious, affective, and participatory perspective.
El viaje de la Tingua: Memorias audiovisuales del agua en Madrid Cundinamarca
López-Ariza, Luisa Alejandra; Ladino-Marín, Paola Consuelo
The Journey of the Tingua: Audiovisual Memories of Water in Madrid, Cundinamarca stands as a safeguarding endeavor where water is framed not merely as a natural resource, but as an emerging heritage pulsing within the oral traditions of its people. The project recognizes that the territorial identity of Madrid, Cundinamarca, is inscribed in its watercourses, and that this history risks vanishing unless the relay of its narrative is secured. Through Participatory Action Research (PAR), this initiative coordinates an intergenerational audiovisual seedbed that serves as a space for collective healing and gathering. Within this setting, our elders—as knowledge bearers—pass the historical baton to younger generations. The youth, assuming their roles as narrative agents, do more than document facts; they translate nostalgia and experience into audiovisual works that reflect their own perspectives, allowing memory to "pass through the heart" and transform into a deep sense of belonging. This exercise in strengthening the social fabric does not end with creation; the project expands into a digital haven, a website conceived as a living archive accessible to the community, ensuring that knowledge remains circular and democratic. Furthermore, a traveling route of screenings and territorial gatherings (tertulias) brings these stories back to the streets and squares, turning public space into an open classroom where cinema becomes the catalyst for reconnecting with the land. Thus, El Viaje de la Tingua proposes that caring for a territory stems from a profound understanding of it, weaving an eternal bridge between the voices of yesterday and the vision of tomorrow.
Divulgación y posicionamiento de la recuperación de la procesión del Lunes Santo de Popayán, Colombia, desde una mirada social, comunicativa y crítica
Benavides-Betancur,Jorge Eduardo; Paola Consuelo Ladino; Carolina Rodríguez Lizarralte
This research analyzes the relationship between dissemination, historical memory, and community participation in the revival of the Holy Monday procession in Popayán, understood as a manifestation of intangible cultural heritage. It begins with the recognition that this process involves not only the recovery of traditional practices but also social ones. The overall objective was to design a dissemination strategy that documents, values, and makes visible the revival of this procession, based on an analysis of the role of community participation. Methodologically, a qualitative, interpretive approach was employed, using a case study perspective. The results showed a connection between social and institutional agents, as well as the reinterpretation of practices, knowledge, and cultural expressions that have allowed the procession to continue. Furthermore, it was evident that community participation is central to its sustainability and social appropriation. In response, a booklet was designed as a communication strategy aimed at disseminating and valuing the heritage, complemented by planned actions such as its distribution, dissemination, and launch. Concluding that communication plays a fundamental role in making heritage visible and strengthening its recognition in the community.
Estrategia de comunicación patrimonial participativa para el fortalecimiento del acceso y apropiación de los fondos digitalizados del siglo XIX en la Biblioteca José Manuel Rivas Sacconi, Instituto Caro y Cuervo
Gómez-Carvajal, Harold; Cárdenas-González, Ana María; Ladino-Marín, Paola Consuelo; Rodríguez-Lizarralte, Carolina
The study addresses the gap between digitization and the social appropriation of the ICC's documentary heritage. Therefore, it proposes a transmedia strategy to strengthen access to, mediation of, and use of the digitized 19th-century collections.
Creación participativa de contenidos digitales como medio de promoción y divulgación del patrimonio cultural de Tilodirán (Casanare)
Cepeda-Garavito, Javier Felipe; Ladino-Marín, Paola Consuelo; Rodríguez-Lizarralde, Carolina
This project addresses the challenges facing cultural heritage in Tilodirán (Casanare), where rapid development and modernization generate tensions that undermine the transmission of traditional knowledge. In response to this risk, a participatory communication strategy was proposed, based on the creation of digital content for the safeguarding and dissemination of local cultural heritage. Using a qualitative research-creation approach, the methodology engaged the community through semi-structured interviews and co-creation spaces, enabling the documentation of the territory through the voices of its inhabitants. The results demonstrate that heritage in Tilodirán is a dynamic process, linked to collective memory and everyday practices. Despite gaps in technological access, co-creation facilitated the transformation of narratives and memories into digital resources with significant symbolic value. The findings highlight elements such as stories from founders and traditional families, the origin of the settlement’s name, its administrative recognition, and the continued relevance of “coleo (traditional llanero cattle handling) and oral tradition. Additionally, active community participation was evidenced through the contribution of photographs for a digital gallery. As a result, a web platform was developed to integrate the project's content and narratives, positioning the community as the protagonist in constructing its collective memory. This strategy strengthend the social appropriation of heritage through participatory processes and digital storytelling.
Geometrías Arqueológicas: Digitalización 3D de piezas patrimoniales como estrategia para su conservación y difusión.
Torres-Rojas, Karen Nathalia; Reina-Soto, Camilo Arturo
Colombian archaeological heritage faces a permanent tension between the need to guarantee its physical preservation and the imperative to promote its access and use within outreach, educational, and research contexts. The handling and exhibition restrictions required by many archaeological assets often impose barriers that distance society from its own legacy. Addressing this challenge, the project "Geometrías Arqueológicas" (Archaeological Geometries) explores 3D digitalization not merely as a technical resource, but as a strategic bridge to transform the custody of the Colombian Institute of Anthropology and History (ICANH) into shared knowledge. Adopting an applied research approach, this study integrated the photogrammetric recording of five key pieces with their implementation in real-world scenarios. The process moved beyond digital archiving to materialize into tangible tools: models published on web platforms, interactive postcards featuring QR codes, and 3D-printed replicas designed for public mediation workshops. The results confirm that three-dimensional virtualization bolsters preventive conservation while fundamentally democratizing access to heritage. By allowing for safe, detailed interaction (both on screens and in the hands of the public) these technologies consolidate as essential pathways for research, education, and the social circulation of archaeological knowledge.
Comunicación Participativa en las Fiestas de San Sebastián de Ternera
Obando-Martínez, Beatriz; Nieto-Mejía, Alvelayis
This research-creation project addresses the weakening of the San Sebastián de Ternera Festival in Cartagena as a manifestation of intangible cultural heritage. It begins with the recognition of this festival as a space for collective memory, territorial identity, and intergenerational transmission of knowledge, which in recent decades has experienced a decline in community participation, especially among younger generations. The main objective is to design a participatory communication strategy that contributes to recovering, strengthening, and transmitting the social meanings, cultural practices, and memories associated with the festival. Methodologically, a qualitative, participatory, and situated approach is adopted, supported by techniques such as semi-structured interviews, participant observation, social mapping, and intergenerational workshops. The results reveal a breakdown in cultural transmission, a transformation of festive practices, and a symbolic disconnection between generations. However, opportunities for revitalization are also identified through community co-creation and the use of contemporary communication tools. As a central product, the project proposes the production of a community mini-documentary that articulates oral history, territorial transformations, and safeguarding proposals. It is concluded that participatory communication is a key tool for reactivating the social fabric, strengthening the appropriation of heritage, and ensuring the continuity of the manifestation as a living memory.
Recuperación de historias comunitarias mediante la creación teatral colectiva pedagógica en Cogua, Cundinamarca
Naranjo Díaz Fany Alejandra; Carolina Rodríguez Lizarralde
This graduate specialization project focuses in te relationship between theatre, memory, and territory in the municipality of Cogua, Cundinamarca, base don a research-creation process developed with the Sombras del Rodamonte Artistic Collective. The proposal arises from the need to recognize and strengthen collective memory as part of intangible cultural heritage, particularly in a context where local narratives, rural knowledge, and community experiences do not circulate consistently or are not collectively re-signified. As a background, oral memory transmisión processes were identified shich, although still presente, lack mechanisms that ensure therir continuity and appropiation by new generations. Within this framework, the objective of the Project is to strengthen the appropriation of heritage through collective theatrical creatión, understanding art as a frorm of knowledge and communication. The methodology is base don a qualitative participatory approach frounded in reaserach-creation, through workshops, interviews and scenic exercises that enable the exploration, collection, and transformation of territorial narratives into dramaturgical material. As a result, the dramaturgy The Market of the Fogotten was created, along with a process of memory activation documented in two videos, in which participants re-signified their relationship woth the territory. It is concluded that theatre functions not only as a means of expresión, but also as a device that enables the communication of heritage through lived experience, strengthening the sense of belonging and the collective construction of memory.

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