Comunicación Social

Permanent URI for this collectionhttp://172.16.0.136/handle/123456789/60

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Browsing Comunicación Social by Subject "Comunicación"

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    Masculinidades: Permanencias, cambios y transformaciones
    Forero-García, Luis David; Bohórquez, Martha
    The main objective of this research is to raise awareness among university students of the Social Communication Program of the last semesters of the Universitaria agustiniana Uniagustiniana on the topic of masculinities. To achieve this, various aspects related to masculinity's social construction, its impact on society, and the importance of promoting an inclusive and equitable gender perspective in communication are addressed.
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    El Megáfono: nueva imagen corporativa del medio de comunicación La Coima
    Rodríguez-Parra, Lady Marcela; Zambrano-Cruz, Oscar Javier
    This degree project has as its main objective the creation of the corporate identity of the media outlet La Coima, with a focus on its presence on digital platforms and media. It began with an exhaustive analysis of how the public and stakeholders currently perceive the image of La Coima, identifying its strengths, weaknesses, opportunities and threats. Subsequently, a detailed evaluation of the results was carried out, analyzing each aspect of the image and corporate identity. This study will serve as a basis for the development of a corporate image and identity manual that will include specific guidelines and regulations for the correct use of the image in different contexts and digital platforms. The new corporate image not only aims to update and modernize the visual perception of La Coima, but also to reinforce its identity and consolidate its presence in the digital sphere, improving its communication and relationship with the target audience.