Browsing by Author "Nuncira Cervantes, Wilson Alonso"

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Aplicación del full package orientado al sector textil colombiano
Bravo Sepulveda, Lesly Nataly; Fino Gonzalez, Jessica Paola; Lopez Rodriguez, Daniela; Nuncira Cervantes, Wilson Alonso
This research analyzed the importance of the full package system, as a strategy applied by national and international companies in the textile and confection industry in the world market. And in this way confront the challenges that the progress of globalization imposes. The results of the investigation demonstrated that the application of the full package to the textile and confection sector, it is efficient and promotes the industrial development that thinks about how to maximize the competitive advantages of every company, as evidenced by the industries in Asia and Latin America, who have been successful in the application of this system to its productive chain. Colombia, in spite of the difficulties presented by the fluctuations of the market, the contraband and the disloyal competition, with this strategy has been overcome and remain in competition for the quality of its products and innovation.
Cadena Productiva del Café en Colombia
Bermudez Ballen, Monica Alejandra; Nuncira Cervantes, Wilson Alonso
The objective of this research is to describe and identify the productive chain of the Colombian coffee sector, established and formalized since the breaking of the world coffee pact, in order to analyze and understand its sustainability in the international market. To achieve the established objectives, a brief investigation was made about the productive chain of the Colombian coffee sector, describing the organizations and institutions that constitute it, determining the functions of each one of them; complementing it with analysis in variables of production, employment and exports, and a comparison between exports and the price of the Colombian soft at the international level in order to establish its behavior, from the breaking of the pact in 1989 to the year 2017. The investigation showed as a result that the productive chain of coffee in recent decades has been strengthened and consolidated in the international market in a favorable manner, a situation that allows us to infer that this chain has played an important role in cushioning the ups and downs of the price of coffee. on an international level.
Clúster azucarero en Colombia
Vera Pereira, Katherine Andrea; Peralta Moreno, Wendy Catalina; Nuncira Cervantes, Wilson Alonso
Through the development of this research, it was analyzed, if the sugar cluster in Colombia is solid enough and competitive in such a way that it can be consolidated in different international markets, besides identifying possible opportunities that this could take advantage. To achieve the objectives performed a brief investigation into the structure of the cluster, as well as determined the level of competitiveness of this in the sector, variables of type, meso, macro and meta were analyzed that can influence the competitive functioning of the same at national and international level. This research in complemented with the analysis of the advance and scope that he sugar cluster has achieved after the global crisis of 2008 through the statistical study of exports. The investigation threw as a result that the sugar cluster over the last few years; it has strengthened and consolidated with the help of the institutions involved, which contribute to the development of technology, projects, environmental sustainability, and business sustainability over time. That contributes to improve productivity and efficiency of the companies that conform it, promoting the advance and scope of the chain in the international market bearing in mind that after the global crisis of 2008, exports increased by reflecting the strengthening cluster.
Competitividad de la economía de Chile y de Colombia y sus exportaciones a China
Rojas-Ramirez, Angie Viviana; Nuncira Cervantes, Wilson Alonso
The objective of this research is to analyze the competitiveness of the economy of Chile and Colombia; with the purpose of identifying the behavior of its exports to the Chinese market. To achieve the established objectives, a study was made about the competitiveness of the Chilean and Colombian economy, applying the systemic competitiveness model of Klauss Esser and also, the behavior of Chilean and Colombian products was analyzed to the Chinese market. The investigation showed that the Colombian economy is less competitive than the Chilean economy according to the Global Competitiveness Report 2018 of the World Economic Forum, therefore, Colombia needs to improve at the meso, macro and meta levels that will allow it to increase exports to the Chinese market and thus close the gap in relation to the products exported by Chile.
Competitividad del sector de la floricultura colombiana a nivel internacional
Reyes-Flórez, Oriana; Sánchez-Patiño, Laura Vanesa; Nuncira Cervantes, Wilson Alonso
The main aim of this work is to analyze the competitiveness of the Colombian flowering sector and to determine the factors that make it the second most competitive in the global market. To obtaining this purpose, Esser Klaus's theoretical framework of systemic competitiveness was applied, supported by the documentary research method that represents a systematic process of research, collection, organization, analysis and interpretation of information. The results show that the competitiveness of the Colombian flowering sector is determined by the meso and macro levels. The first stands out for excellent geographical conditions, great flower diversification, a very well-structured sector value chain and the support of public and private entities. The second highlights the country's good macroeconomic management, which has given it recognition from international agencies, a situation that translates into stimulus for the consolidation of the flowering sector at the international level. Yet, an important aspect in which the meta level must be improved is, because its results in the security, future orientation of government and transparency/corruption aspects create distrust of entrepreneurs. Likewise, to support the competitiveness of the Colombian flowering sector, its positioning at the international level was analyzed through the behavior of its exports.
La competitividad del sector minero – esmeraldero en Colombia post COVID – 19
Castellanos-Barragán, Carlos Javier; Nuncira Cervantes, Wilson Alonso
The objective of this research is to analyze the competitiveness of the emerald sector in Colombia, which was drastically affected by the COVID-19 pandemic, in order to identify and propose improvement actions, for which the theoretical framework of competitiveness was applied in the systemic approach exposed by Klaus Esser, supported by a documentary-type methodology. The investigation determines the shortcomings that appear in the links of the productive chain of the emerald subsector at the meso level; and the general problems at the macro and target levels that affect the aforementioned subsector, therefore, actions are proposed to improve the competitiveness of the emerald sector in post-Coronavirus Colombia, both in the production chain and in management through the emerald trade associations in Colombia, with the national government, in such a way that public policies are generated tending to optimize the result of the objective proposed in this study.
Derivar lecciones de competitividad para la infraestructura vial colombiana a partir del caso ecuatoriano 2007-2016
Quintero-Ospina, Yesenia; Nuncira Cervantes, Wilson Alonso
Through the research carried out it is intended to highlight the importance of road infraestructure in times in which it seeks to be a competitive country in the international context. therefore,the main objective is to analyze in a comparative way the competitiveness of Colombian road infraestructure taking as reference the estretegies implemented in Ecuador. For the development of this research the qualitative methodology was taken into account, which allows to analyze in depth the infraestrucutre of both countries. The results of the study applying competitiveness Esser Klaus, is that Colombia presents a lag in the quality of its road infraestructure compared to that of Ecuador and this is due to the road infraestructure policy implemented Ecuador accompanied by a good itemvestment from 2007 to 2014.
Desarrollo de la economía china por las políticas aperturistas aplicadas a partir de 1978
González Giraldo, Alejandro; Morales Vélez, William Nicolas; Nuncira Cervantes, Wilson Alonso
The development of this research an analysis of the behavior of the commercial policies implemented by China from 1978 to 2016, taking as reference the Five-Year Plans established by the Chinese government since the mandate of Deng Xiaoping. The results obtained in the research show that liberalization policies based on Special Economic Zones, large-scale privatization of companies and the restriction of state intervention in the economy, encouraged exports in the following sectors: Agriculture, Industry and later services sector, which play an important role in China's economic growth and development.
Estrategias de internacionalización a través del marketing digital para pymes de servicios. Estudio caso: Avianca Holdings S.A.
Navarro Vidales, Hadasa Jired; Nuncira Cervantes, Wilson Alonso
The ecosystem of the digital economy is one of the tools that has allowed an evolution in business organizational systems and its importance is relevant to highlight its impact in the economic and social field in relation to the growth of companies and countries. Therefore, this paper analyzes the digital marketing strategies that have facilitated the internationalization of the multinational Avianca Holdings S.A. in order to define which of these strategies can be adapted by SMEs of Colombian services so that these can be consolidated and obtain a transformation in the local and foreign market. The research concludes that service SMEs in Colombia do not apply innovative digital marketing tools, whose purpose is to optimize business development through ICTs for their competitiveness, either due to lack of knowledge or lack of knowledge, delimiting their growth. For a possible solution to the above, the study exposes different types of platforms that entrepreneurs can access easily, free and at a low cost for their improvement of inventories of the company, financial control, increase in sales, scope of new market segments and increase of assertiveness when making corporate decisions.
Estrategias resilientes para la cadena de suministro del sector de confeccion en colombia
Garcia Ortiz, Laura Natalia; Pardo Caro, Iván Mateo; Barragán Moreno,Gabriel Ernesto
The objective of this research is to determine strategies that can be applied by supply chains in the Colombian confection industries, so that risks can be mitigated through the concept of resilience. For this research the most important parts of the confection industry supply chain were identified and characterized, as to better know the most relevant logistic processes on the three main products: zippers buttons and cloth so to identify the possible risks that can occur during the supply chain. Afterward strategies were evaluated along the studied risks, which allowed a better control and a constant improvement in the execution proses on different businesses, this way its planned to change the current ideas about risks, so to generate a resilient action plan that can anticipate to any intern o extern force that can generate unease.
La importancia de la cultura en los negocios internacionales: caso Japón
Martín Gómez, Leidy Jhoana; Nuncira Cervantes, Wilson Alonso
The present research centres on the influence that has the culture in international negotiations, focused on Japan, given that many time when to produced encounters between companies of different cultures, misunderstandings may present; which can arrive at affect the relationship between both parties. Therefore, there is realized an analysis of the Japanese culture, of his values and beginning and as they them apply in the table of negotiation opposite to his interlocutors; looking so the relations are lasting and that the needs of both parts are fulfilled in a balanced way, generating this way a mutual benefit. On the other hand, the Colombian businessman, the practical elements to negotiate with the Japanese companies, to verify this way the differences that exist between these countries and therefore, helps to answer them competitively on the said market.
Importancia de la tecnificación de la banca colombiana y su influencia en los negocios internacionales
Amado Marin, Luisa Fernanda; Gil Velandia, Deisy Jineth; Moreno Garcia, Maria Helena; Nuncira Cervantes, Wilson Alonso
This research analyzes the evolution of Colombian banking after the arrival of ICT in Colombia since the opening of the economy and its influence on the forms of payment of international negotiation through tools such as debit and credit cards, PSE payments and mobile applications as means of payment for the common and for businessmen. The analyzed data show the acceptance that these tools have had in Colombian companies, especially the credit card that has become an alternative for the payment of imports and exports of the country generating a great benefit in terms of time and costs in the international Business
Internacionalización de la empresa Bogotá Maquila
Buriticá-Suárez, Andrés Camilo; Riaño-Caicedo, Mateo Andrés; Nuncira Cervantes, Wilson Alonso
The digital economy is gaining more and more strength in the daily life of consumers of the various products or services on the market, and the strategies and tools offered by this economy are practically within reach. For this reason, this research was intended to determine the best methods that the Internet can provide with which the company Bogotá Maquila could achieve the internationalization of its services offered. For this purpose, an internal diagnosis of the company was first carried out with the help of Michael Porter's value chain, in which the strengths and weaknesses presented in each link of the chain were identified, in order to establish the most appropriate strategies and tools to achieve the main objective. From this, when analyzing the diverse aids that the digital economy can offer, it was deduced that it is important to create a web page that describes Bogotá Maquila and its services, in addition to registering this page in a denominated marketplace, which offers the possibility of facilitating the connections with other companies, which is of great benefit since the business model that manages Bogotá Maquila is a B2B. At the same time, blogs and advertisements will be designed to reach a greater number of clients, as well as taking advantage of social networks to achieve a greater dissemination of the brand.
Internacionalización de la empresa Textiles Vásquez Aragonés S.A.S
Diaz-Oyola, Guillermo José; Cajamarca-Hurtado, Nicole Xiomara; Murcia-Tovar, Jose Alejandro; Nuncira Cervantes, Wilson Alonso
The objective of this work is to identify what internationalization options are for Textiles Vásquez Aragonés S.A.S, which has been based on electronic commerce. To obtain results, the theory of the digital economy was taken as a theoretical framework, supported by a documentary-type methodology and information taken directly from the company that allowed the organizational analysis and digital economy strategies for internationalization. It was obtained as a result that the company Textiles Vásquez Aragonés S.A.S at the organizational level has shortcomings in the primary and support activities, likewise, it was possible to evidence that it lacks strategic alliances that hinder the growth of the company. On the other hand, about digital economy strategies for internationalization, it was determined that the B2B e-commerce model can be implemented; which is the one that best suits the company since it generates an important link with customers, as well as, allowing efficient management information that attracts customers through the publication of its content, being able to unify a strategy to create a web page that describes the company and also the services it provides. In the same way, associate this web page in a Marketplace as this could facilitate connections with other companies. Likewise, create SEO ads that allow the company to reach larger clients and also give optimal management to social networks, to achieve brand positioning in the market.
Oportunidad comercial de aceite de palma en Suiza
Chaparro-Largo, Angie Paola; Nuncira Cervantes, Wilson Alonso
The main objective of this research is to analyze the opportunities that the Colombian businessman has to penetrate the Swiss market through palm oil, taking into account that it currently has a current FTA with Switzerland that grants it a 0% tariff to enter the Swiss market. For the development of this research and to achieve the proposed objective was made the analysis characterizing the palm oil and the opportunities it has to penetrate the Swiss market. Concluding that the political, economic and cultural scene of Switzerland gives the advantages to foreign investors generating security and confidence when it comes to investment, and that this market must be exploited, taking into account the growth and importance of the chocolate industry, consumer demands for sustainable products and standards required in terms of certification.
Oportunidad comercial para la exportación de la línea de pantalón de mezclilla (Jean) de la marca KOAJ a la ciudad de Madrid, España
Cabana Ormaza, Dayana Andrea; Acuña Meneses, Lina Paola; Ruiz Orozco, Juan Pablo; Nuncira Cervantes, Wilson Alonso
The objective of this research is to determine the commercial export opportunity for the jean pants line of Permoda Ltda. in the market of Madrid, Spain. To achieve this purpose, the research was supported by the theoretical framework of the Uppsala model, the documentary research methodology was also applied, which allowed obtaining the results of the current situation of the jean pants manufacturing sector for export and determining the process for the export of the jean pants line of the company Permoda Ltda. and identifying the strategies to position the brand in the market of Madrid, Spain. The research concluded that Permoda Ltda. has a great commercial opportunity to enter the Spanish market with its brand Koaj, since it has entry facilities thanks to the free trade agreement which indicates that the tariff relief is 0%, in addition, this company has experience exporting to Latin American countries, which is convenient to have better adaptability in the export process to Europe.
Oportunidad de exportacion de aguacate Hass a Estados Unidos
Bello Vega, Rafael Antonio; Santana Moreno, Lady Johana; Nuncira Cervantes, Wilson Alonso
The main objective of the reseach is to analyze the opportunites that the colombian businessman has to enter U.S market through Hass avocado, takin into account that the United States is one of the main consumers of this product and Colombia has a Free Trade Agreement (FTA) with this country that gives 0% tarrif on the product to enter the U.S market. In order to develop this reseach and achive objective an analysis was carried out characterizing the Hass avocado in Colombia and the opportunites for the producter of this fruit to enter the international market especially the U.S market. Concluding thatthe political and comercial scenario of the United States with it`s main supplier of Hass avocado as it`s Mexico doesn`t go through a good time should be taken advantage of by the colombian businessman to position himself in that market.
Oportunidad de exportacion de aguacate Hass a Estados Unidos
Bello Vega, Rafael Antonio; Santana Moreno, Lady Johana; Nuncira Cervantes, Wilson Alonso
The main objective of the reseach is to analyze the opportunites that the colombian businessman has to enter U.S market through Hass avocado, takin into account that the United States is one of the main consumers of this product and Colombia has a Free Trade Agreement (FTA) with this country that gives 0% tarrif on the product to enter the U.S market. In order to develop this reseach and achive objective an analysis was carried out characterizing the Hass avocado in Colombia and the opportunites for the producter of this fruit to enter the international market especially the U.S market. Concluding thatthe political and comercial scenario of the United States with it`s main supplier of Hass avocado as it`s Mexico doesn`t go through a good time should be taken advantage of by the colombian businessman to position himself in that market.
Oportunidades de la panela colombiana en la Unión Europea
Castro-Cañon, Maria Camila; Suarez-Sanchez, Laura Juliana; Nuncira Cervantes, Wilson Alonso
Panela is a natural product with a long tradition in Colombia, which has strengthened its production over the years, becoming the second country with the largest production, this is why a study on the export opportunities of panela is proposed to the EU (European Union), because it is a natural product that meets the expectations of the European consumer. In order to achieve the objectives set, the EU’s free trade agreement with Colombia and the EU’s consumer behaviour were analysed. The analysis of the alternatives presented by the international market of the EU for panela, suggests that the opportunities to expand are real, because of the benefits of the free trade agreement with the European Union and changes in the eating habits of the population seeking to improve and maintain their health.
Oportunidades para la empresa Tukaneta S.A.S en el mercado internacional de la gulupa
Vergara-Morales, Lina María; Dimaté-Bolívar, Angie Paola; Nuncira Cervantes, Wilson Alonso
The main objective of the research is to analyze the opportunities that the company Tukaneta S.A.S has in the international gulupa market, taking into account that Colombia has different Free Trade Agreements (FTA) among them with European Union, United States and Canada that grants a 0% tariff to this product to enter these markets. In addition, the increase in the demand for gulupa at an international level that has been generated by changes in the dietary habits of the population that seeks to improve and maintain their health. The results that are evidenced in the research using the Porter value chain model and the analysis of the alternatives presented by the international market for the gulupa, suggests that the company Tukaneta SAS improves, its administrative structure in order to be more competitive. In this way, the company will take advantage from the current international market opportunities.