Browsing by Author "Mendoza- Zuleta, Daniel Alejandro"

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Estrategias de reposicionamiento para la empresa Olímpica Electronics S.A.S.
Gutiérrez-Martínez, Lina Fernanda; Mendoza- Zuleta, Daniel Alejandro; Restrepo-Hernández, Bryan Alejandro; Ávila Castañeda, Ángel Leonardo
This research project will show what positioning strategies will be implemented so that the Olympic company Electronic S.A.S has greater visibility over its competition as well as being able to improve its customer service. The company has more than 13 years in the market offering all the articles related to sound, always trying to maintain a quality standard in them, here all the aspects that directly and indirectly affect the commercial establishment will be shown, obtaining a better vision of the problems to face them from the best point, implementing the knowledge acquired in our training process. It will analyze what factors may be failing within the company in terms of customer service and its positioning in the local market since its location, surrounded by so many stores that can offer the same products, makes this a very big challenge for their Owners, here we will give you solution to questions such as How can you provide a better service to frequent customers of the company? What positioning strategies can be implemented to stand out from the competition? These, throughout the project will be identified and resolved as they will help us to propose in an effective way the strategies to offer a good customer service and improve the positioning of the company in the face of the growing market.