Browsing by Author "Giovanny-Mojica, Michael"

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    Estrategia de redes sociales para Gold's Animals: Impulsando el servicio de baño y peluqueria
    Contreras-Marín, Sergio; Giovanny-Mojica, Michael; Sierra-González, Angie Katherine; Wilches, Milton
    This project aims to design and execute a comprehensive social media strategy to strengthen the "Gold's Animals" brand and improve visibility and engagement around its dog grooming and grooming service. The problem statement focuses on the brand's low digital presence and the lack of reservations generated from social networks, which justifies the implementation of a strategy that aims to capture the public's attention and increase conversion. The methodology consisted of developing unique content from scratch on Instagram and TikTok, monitoring performance through key metrics and insights (observational) research. The growth of followers, the interaction in the publications and the willingness of users to participate in the dynamics were measured. Applied research made it possible to evaluate the impact of the content and collect suggestions for improvement.