Browsing by Author "Avella-Herrera, Brandon Ivan"

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    Estudio de la utilización del Revenue Management en hoteles de 3 y 4 estrellas en la ciudad de Bogotá.
    Avella-Herrera, Brandon Ivan; Bernal, Aldemar
    Abstract The central objective of the document is to determine the financial impact of revenue management (RM) in the specific case of 3 and 4 star hotels in the city of Bogotá. To carry out this, you can identify and characterize some factors of greater importance or not for the use of this discipline. In order to determine the financial impact, a survey was conducted. It was found that in the sample of 3 and 4 star hotels in the city of Bogotá there are some clear shortcomings in the implementation and knowledge of revenue management. In the hostelry of the city.