Browsing by Author "Astudillo Valverde, Diego Felipe"

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Desarrollo de una propuesta para una App de citas con servicios complementarios
Devia Cespedes, Gineth Tatiana; Salas Padilla, Paola Andrea; Astudillo Valverde, Diego Felipe
The present work consists in the analysis of Dating Apps in the Colombian market, which aims to recover and increase interpersonal relationships and / or personal communication through the launch of the Paivan Club Dating App. It is observed that in the current market there is a large number of users who agree to use this type of Apps, because it makes everything easier and faster for them to establish online connections with third parties, which It leads to generate a creation of virtual relationships and have a face-to-face knowledge barrier. In this way, this means that innovation and differentiation processes can be carried out in a market that has been occupying a large percentage of supply and demand. Within the category of appointments, it is seen that it is a market that has been achieving great business opportunities, a great fundamental growth when it comes to reaching the consumer, this means that what Paivan Club wants to achieve is to implement innovative strategies and differentiators such as App, with the idea of generating a number of downloads in a certain time and visits in physical spaces, where the consumer experiences emotional experiences when making use of the different interactive chats and, as well, of the complementary services
Estudio sobre la incidencia de las plataformas tecnológicas turísticas en la adquisición de un producto turístico en jóvenes de la Universitaria Agustiniana
Aguirre Echavarria, Luisa María; Corredor Rodriguez, Alejandra; Astudillo Valverde, Diego Felipe
The main objective of this project is to analyze the incidence of technological platforms in the selection of a tourism product in young people of the University of Agustiniana. To carry out this initially a diagnosis was made about the use of TIC’s which allowed to observe the growth that these new technologies have had over time, followed by the application of a survey to students of the Uniagustiniana where it was possible to prove different aspects such as the time spent by young people using these TIC’s, what their main motivation is at the moment of using them, and why some young people abstain from acquiring tourism products or services. Therefore, this analysis allowed us to create a proposal in which we suggest possible improvements and implementation of new services in order to encourage the use of tourism technology platforms in university students.
Propuesta de estrategias de marketing turístico para el municipio de Ubaque Cundinamarca
Florez Velasquez, Diego Alexander; Hernández Hernández, Diego Armando; Astudillo Valverde, Diego Felipe
This document was realized consider the tourist potential of township of Ubaque, which has a diversity of atractives and resources that could be take advantage of the touristic activity, however, the apathy of diferent organizations and the local comunity hasn't allowed the developmentof this as one of the principal economic activities, therefore this place has not recognized as one of the favorite places by the tourists in the eastern province, consequently, it's collected most of information of differents areas about Ubaque looking know his actual situation, with this is consider two touristic typologies, this can show the best viability for the township. Finally, with the results it is proposed the touristic marketing strategies that can potentialize the image of Ubaque, highlighting his differentiating factors consider a target audience to offer this kind of tourism that are presented in this investigation project.
Use of Facebook as Support in the Teaching-Learning Process in the Market Research Subject
(Uniagustiniana) Astudillo Valverde, Diego Felipe; Astudillo Valverde, Diego Felipe