Especialización en Gestión y Comunicación del Patrimonio Cultural

Permanent URI for this collectionhttps://repositorio.uniagustiniana.edu.co/handle/123456789/3035

Browse

Browsing Especialización en Gestión y Comunicación del Patrimonio Cultural by Author "Beatriz Obando Martínez"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Comunicación Participativa en las Fiestas de San Sebastián de Ternera
    Beatriz Obando Martínez; Alvelayis Nieto Mejía; Alvelayis Nieto Mejía
    This research-creation project addresses the progressive weakening of the San Sebastián Festival in Ternera, Cartagena, as an expression of intangible cultural heritage. The study recognizes the festival as a space for collective memory, territorial identity, and intergenerational knowledge transmission, which has experienced a decline in community participation, particularly among younger generations. The main objective is to design a participatory communication strategy aimed at recovering, strengthening, and transmitting the social meanings, cultural practices, and memories associated with the festival. Methodologically, the research adopts a qualitative, participatory, and situated approach, using techniques such as semi-structured interviews, participant observation, social mapping, and intergenerational workshops. Findings reveal a disruption in cultural transmission, transformations in festive practices, and a symbolic disconnection between generations. However, opportunities for revitalization emerge through community co-creation and the use of contemporary communication tools. The main outcome of the project is the development of a community-based documentary that integrates oral memory, territorial transformations, and safeguarding proposals. The study concludes that participatory communication is a key strategy to reactivate social cohesion, strengthen heritage appropriation, and ensure the continuity of the festival as a living memory.