This article establishes a comparison and an analysis about the concepts of entrepreneurship and marketing from eminent authors who have theorized in these fields of knowledge or disciplines. Furthermore, it suggests an alternative proposal of definition, founded on common parameters and elements that guide the activities both in entrepreneurship and marketing, while relations of similarity and difference are shaped from the business area. The aim is to propose a common language among students, professorsand academic community in order to allude to these concepts and to frame their relationships and foundations. The article intends to understand entrepreneurship and marketing as disciplines, because both of them have structured knowledge, conceptual developments and fields of action.
