Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Incidencia del uso de Tecnologías de la Información y la Comunicación (TIC) en la productividad comercial de las pymes del sector textil en Bogotá (2020–2025)
Rodríguez-Monsalve, Camilo Andrés; Novoa-Amaya, Natalia; Aguilar Galeano, Estíbaliz
This research analyzes the incidence of Information and Communication Technologies (ICT) on the commercial productivity of SMEs in Bogotá’s textile sector during the 2020–2025 period. The central problem lies in the fact that, although digitalization has become increasingly relevant in the business environment, many SMEs in the clothing trade still show low levels of technological appropriation, which limits their operational efficiency, access to new markets, and competitiveness.
The general objective was to analyze how ICT adoption affects the productivity of these companies. The study was developed through a qualitative, descriptive, and documentary approach. To do so, scientific articles, institutional reports, official statistics, and sectoral studies on digitalization, productivity, and the textile sector were reviewed. The information was organized into categories related to public policies, state incentives, level of access and use of ICT, as well as barriers and opportunities for technological adoption.
The main finding showed that ICT adoption has a positive effect on the commercial productivity of SMEs in Bogotá’s textile sector, especially when these tools are integrated into processes such as sales, digital marketing, inventory management, customer relations, and logistics. However, this effect remains uneven due to barriers such as implementation costs, lack of training, and resistance to change. In conclusion, digitalization represents a real opportunity to strengthen the sector’s competitiveness, provided that there is gradual adoption, institutional support, and business training.
Desarrollo de una aplicación de escritorio para gestión de inventario y producción en cosméticos para la empresa SkinCafe Group S.A.S
José Alejandro Garcia Calixto; Daniel Felipe Murillo Mena; Mauricio Alonso Villalba
To resolve the disorganization and lack of synchronization that SkinCafe S.A.S. faces due to manual record-keeping, a real-time desktop application was developed using a tech stack of Electron, React, Vite, and Supabase. This system centralizes and automates inventory, recipe, and production management through key features like stock control, secure authentication, and automatic alerts. The main goal is to optimize and modernize the company's internal processes through an intuitive, efficient tool tailored exactly to its needs
Diseño de un sistema de trazabilidad de contactos empresariales en la Cámara de Comercio e Industria Colombo Chilena
Hernández Valencia Laura Daniela; César Augusto Dávila Basto
This internship report aims to propose three improvement opportunities for the internship process at the Colombian-Chilean Chamber of Commerce and Industry through strategies focused on strengthening commercial follow-up.
First, an organizational and commercial area diagnosis was conducted to understand the Chamber’s current context, the services it provides, and the responsibilities carried out by interns, allowing opportunities for process improvement to be identified. Subsequently, PESTEL and SWOT analyses were developed to assess the Chamber’s strategic environment, revealing the need to strengthen the follow-up and traceability of business relationships.
The proposed improvement strategies are supported by a theoretical framework that highlights the importance of process traceability and value creation as key elements for strengthening customer relationships and fostering customer loyalty.
The main proposal consists of developing a business contact traceability matrix supported by an application that improves the visualization and updating of information. This tool is intended to facilitate the monitoring of business meetings and commercial follow-up activities.
Finally, recommendations based on the findings of this study are presented to contribute to strengthening commercial management from the perspective of an international business professional.
DISEÑO DE UN SISTEMA DE MEDICIÓN PARA EVALUAR EL NIVEL DE SATISFACCIÓN DEL USUARIO EN LA EMPRESA PROMOTORA DE SALUD CAPITAL SALUD EPS-S
Juli Milena Castillo; Yesly Loren Reyes; Juan Manuel Ortiz; Laura Carolina Diaz
This work focuses on the design of a measurement system to evaluate the level of satisfaction of users of the EPS Capital Salud health insurance company, based on their perception of service quality. At the EPS level, service satisfaction indicators are critical for continuous improvement in an environment where EPSs act as facilitators of access to basic healthcare. Having an instrument that allows us to quantify this level of user experience becomes strategic for strengthening loyalty, treatment, and institutional trust in the country.
Plan de Mejoramiento para Fortalecer la Relación y la Experiencia de los Clientes del Grupo Bolívar
Forero-Barbosa, Laura Camila; Oscar Hernan Angel Martinez
This improvement plan aims to design a customer-centered integration strategy for Grupo Bolívar in order to strengthen the coordination between its different subsidiaries and optimize customer experience. Based on the analysis of initiatives developed in Davivienda, Seguros Bolívar and Constructora Bolívar, opportunities for improvement related to process integration, decision-making and customer experience management were identified. The proposal includes strategies focused on data analytics, service personalization and collaborative work between departments, seeking greater operational efficiency and organizational value.