Repositorio Institucional UniAgustiniana

El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.

Recent Submissions

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Sistematización de los procesos de acceso al portafolio de servicios del banco BBVA como generadora de valor para sus clientes

Natalia Michellena Pelaez Yori; Manuel Fernando Cabrera Jimenez

The main objective of this study is to evaluate the level of perceived added value that BBVA bank customers attribute to the digitalization of access processes to its service portfolio. The research stems from the problem that high investment in technology does not guarantee a positive customer experience. To address this issue, a mixed-methods approach will be employed, combining quantitative surveys to measure satisfaction and the perception of key variables (security, accessibility, responsiveness, support strategies, cost impact), with qualitative interviews that will deeply explore user experiences. The main expected result is to conclude that while the convenience of digital channels is highly valued, the overall perception of value is significantly moderated by trust in the system's security and the effectiveness of support strategies. This work provides an actionable diagnosis for optimizing the entity's digital strategy.

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Desarrollo de una Aplicación Web de apoyo al Bienestar Emocional Juvenil

camacho soler jhonnatan steven; riola castro juan manuel; Mauricio alonso

Web application for the emotional health of young people in Bogotá. Provides self-care tools (journaling, breathing, meditation) and a safe, interactive space to share experiences, promoting well-being and resilience.

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Cuando el dolor habla: Creación audiovisual del perdón en el cortometraje colombiano de terror psicológico el cubo.

Guerra Gonzalez Cristian David; Quevedo Martinez Sebastian; Ursola Duran Juan Camilo; Cifuentes Gonzalez Andrea Del Pilar

This project emerged from the need to resolve the most significant internal conflict of my life: the dissolution of my family as a result of my father’s infidelity. The consequences caused by this event planted negative thoughts and unanswered questions within me, leading me toward emotional fragmentation. During a night of chaos, in which I desperately searched for a way out, one possible solution crossed my mind: forgiveness. Without a clear direction and with many unresolved questions, I decided to engage in the creation of a short film that would allow me not only to understand forgiveness, but also to confront my own process related to it. For the development of this project, this researchwas conducted on various theoretical and audiovisual references that made it possible to recognize how this concept had been approached both nationally and internationally, identifying the narrative and technical elements implemented. With this information, we analyzed our own story and identified the key concepts and strategies for its development, highlighting the essence and the message of forgiveness conveyed by the project. At the same time, this research addresses the creative process behind the short film “EL CUBO” presenting, through each stage of production, the motivations, strategies, and experiences faced by the team during the development of this audiovisual work. This entire project was developed through intimate writing, in which my experiences are expressed in the form of a diary. Therefore, it became a process of art therapy, acquiring a distinctive personal identity.