Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Estrategias de bienestar laboral para la disminución de rotación de personal en la empresa Vector Ltda. para el año 2025
Gómez-lopez-Saidy-Tatiana; Huérfano-Rios-Stefany-Carolina; Aguillón-Pardo-Carlos-Alfredo; Nydia Parra León
Vector Ltda, an armored vehicle company, is experiencing a series of significant events,
including high employee turnover, particularly in the administrative and maintenance
departments. This turnover is caused by job dissatisfaction, low salaries, excessive workload, and
a lack of recognition. The main objective of this project is to propose employee well-being
strategies for 2025, focused on growth, a sense of belonging, and work contribution. The aim is
to transform turnover from a weakness into a strategic investment opportunity in human capital.
The theoretical framework defines turnover, according to Chiavenato, as a critical indicator of
corporate health and its connection to the satisfaction of human needs according to Maslow's
hierarchy of needs. The study methodology is mixed (quantitative and qualitative) with a nonexperimental, cross-sectional design. Various instruments were applied to the company's 20
employees. Data collection is based on an anonymous survey using the Uwes (Utrecht Work
Engagement Scale) model to measure engagement (vigor, dedication, and absorption),
complemented by qualitative studies to provide a deeper interpretation of the turnover rates. Key
intervention strategies include implementing a recreation plan to reduce burnout and strengthen
loyalty, developing an efficient financial budget to avoid administrative overloads, creating a
detailed job description manual to reduce ambiguity, and a psychosocial support program to
strengthen resilience and mental health.
Propuesta de mejora al procedimiento del servicio postventa en un taller automotriz de vehículos pesados de la ciudad de Bogotá.
Gustavo Andrés Farías Granados; Gissel Dainne Vivas
This study addresses the source of negative customer feedback at an automotive repair shop in Bogotá, Colombia, specializing in after-sales service for heavy vehicles. Using a mixed-methods approach, a diagnostic analysis of current processes at the Bogotá dealership is conducted, identifying the main operational and administrative bottlenecks that affect service quality. The objective is to propose an improvement strategy based on management tools and continuous improvement practices to provide a more positive customer experience, thereby increasing customer satisfaction and the shop's internal efficiency. The study aims to respond to the current needs of the heavy transport market, a key sector for the national economy, by contributing to process optimization, reduced wait times, and enhanced service quality.
Factores de renuncia y estrategias de retención de agentes para Intelcia en la campaña de Santander
Cristian DAvid Gacaneme Tirado; Gissel Dainne Vivas Molina
This paper addresses the issue of employee turnover in contact centers, with a special emphasis on Intelcia's headquarters on Calle 100 in Bogotá, in the Santander Spain campaign. The turnover of agents in their first months of employment represents a significant challenge for the company, as it generates costs in recruitment and training and affects the quality of the service offered.
The main objective is to identify the causes that lead agents to resign and, based on this, propose effective strategies to improve staff retention. To achieve this, theories of motivation and human capital are reviewed, along with studies on commitment and job burnout, which provide a comprehensive understanding of the factors that influence job retention or turnover.
The research will be conducted using a descriptive and explanatory qualitative approach, using surveys and interviews with new and long-standing agents. This methodology seeks to capture the direct perceptions of workers and compare their experiences to identify common patterns.
It is hoped that the results of the study will enable the design of strategies that contribute to job stability at Intelcia, optimizing resources, strengthening the organizational climate, and improving performance in the Santander Spain campaign. The findings may also serve as a reference for other companies in the contact center sector facing similar challenges.
Desarrollo de una aplicación web interactiva para el fomento de la Cultura Ambiental en Bogotá.
González-Padilla, Michael Leandro; Villalba, Mauricio Alonso
An interactive web platform (Unity WebGL + React + Supabase) designed to promote environmental awareness and the conservation of Bogotá's urban wetlands. Users can explore a wetland in 360°, engage with educational minigames (including a composting activity), complete interactive assessments, and check a real-time score ranking.
Incidencia del uso de Tecnologías de la Información y la Comunicación (TIC) en la productividad comercial de las pymes del sector textil en Bogotá (2020–2025)
Rodríguez-Monsalve, Camilo Andrés; Novoa-Amaya, Natalia; Aguilar-Galeano, Estíbaliz
This research analyzes the incidence of Information and Communication Technologies (ICT) on the commercial productivity of SMEs in Bogotá’s textile sector during the 2020–2025 period. The central problem lies in the fact that, although digitalization has become increasingly relevant in the business environment, many SMEs in the clothing trade still show low levels of technological appropriation, which limits their operational efficiency, access to new markets, and competitiveness.
The general objective was to analyze how ICT adoption affects the productivity of these companies. The study was developed through a qualitative, descriptive, and documentary approach. To do so, scientific articles, institutional reports, official statistics, and sectoral studies on digitalization, productivity, and the textile sector were reviewed. The information was organized into categories related to public policies, state incentives, level of access and use of ICT, as well as barriers and opportunities for technological adoption.
The main finding showed that ICT adoption has a positive effect on the commercial productivity of SMEs in Bogotá’s textile sector, especially when these tools are integrated into processes such as sales, digital marketing, inventory management, customer relations, and logistics. However, this effect remains uneven due to barriers such as implementation costs, lack of training, and resistance to change. In conclusion, digitalization represents a real opportunity to strengthen the sector’s competitiveness, provided that there is gradual adoption, institutional support, and business training.