Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Propuestas plan de mejora Ministerio de Relaciones Exteriores
Ramos Jimenez Lesly Carolina; César Augusto Davila Basto
This study develops an institutional diagnosis of the Ministry of Foreign Affairs of Colombia, with a focus on the South America Internal Working Group (GIT), based on direct observation of its operational dynamics. The analysis identified weaknesses in the management of strategic information, particularly the reliance on manual processes, the dispersion of data, and the absence of standardized knowledge transfer mechanisms. Based on these findings, three improvement proposals were formulated, aimed at optimizing regional situation monitoring, strengthening bilateral follow-up, and ensuring operational continuity.
Modelos de negocios para la internacionalización de agencias de marketing en Bogotá: oportunidades de posicionamiento en el mercado brasileño
Molina Monsalve Brian Steven; Pauta Rodríguez Luis Felipe; Estíbaliz Aguilar Galeano
The purpose of this study is to analyze the situation of marketing agencies in Bogotá in the context of globalization, specifically in the Brazilian market, given that the challenges involved include limitations and barriers that hinder their development. The main barriers highlighted are lack of experience in the Brazilian market, language, and culture; additionally, the agencies lack clear and precise strategies, which leads to limitations faced by marketing agencies in Bogotá in this globalization process.
The purpose of this study is to identify internationalization strategies that would enable positioning in the Brazilian market. To this end, the research employed a qualitative and descriptive methodology supported by a literature review and analysis of various sources. The analysis reveals that marketing agencies possess strengths such as creative human talent, competitive costs, and mastery of digital tools, which enable them to offer services adaptable to different contexts; however, weaknesses are also observed in language proficiency, limited experience in foreign markets, and the fragility of international expansion strategies. Furthermore, Brazil has proven to be a highly competitive market with advanced adoption of digital technologies and significant growth in the number of online consumers. For this reason, the development of sustainable business models focuses on market and service specialization, using data for decision-making, forming partnerships, and adapting to the culture of the Brazilian market.
Desmaterialización del límite: Una estrategia espacial para fomentar la permanencia y la circulación a partir de variaciones tipológicas del patio
Beltran Gallo Maria Fernanda
This research identifies the ways in which the dematerialization of boundaries in architectural
courtyards restructures the relationship between interior and exterior, and how this affects users’ dwell
time and circulation. It examines typological analysis (cloistered, interspersed, distorted), comparative
mapping of references, and empirical study using a matrix of indicators and trace mapping, based on a
theoretical framework of liminality, courtyards, and diffuse boundaries.
In general, the results demonstrate that as the porosity and openness of the boundary increase (when adjusted according to
typology and program), the variety of routes increases and areas for lingering are favored. However, this
effect is contingent, as each strategy yields different results depending on the courtyard’s topology and
the nature of its use. These correlations give rise to specific design guidelines (frequency of voids,
solid/void ratio) that serve as an operational matrix, highlighting the limiting factors to be taken into
account. The conclusion is that, with typological and technical coherence, the dematerialization of the
edge transforms the courtyard into an active depth that expands the scope of appropriation and transit.
Propuesta de mejora administrativa para la organización de los procesos de atención al cliente y soporte técnico en una empresa del sector de circuito cerrado de televisión (CCTV)
Cardenas Fernandez Raul; Luz Patricia Achury
This study aims to design an administrative improvement proposal for the organization of customer service and technical support processes in a closed-circuit television (CCTV) company, in order to optimize internal management, improve response times, and strengthen operational efficiency. This research was developed using a descriptive, qualitative approach with a proposal-oriented scope, employing techniques such as direct observation, document review, and process mapping. These techniques allowed for the identification of a concentration of functions in management, a lack of standardized procedures, deficiencies in internal communication, and a lack of document control. Consequently, a proposal was designed that includes redesigning the functional organizational chart, implementing a RACI matrix, and developing administrative strategies focused on role classification, improving internal communication, information control, and staff training. These actions seek to strengthen process organization, improve service quality, and increase customer satisfaction, contributing to the company's development and competitiveness.
Del límite rígido al espacio fluido. La simultaneidad (visual y recorrido) en la reinterpretación del espacio fluido de Ludwig Mies van der Rohe.
Galeano Cuartas Laura Valentina; Ayala Quimbay Monica Alejandra; Jaramillo Acosta Laura Marcela; Pizo Escalante Karen Sofia
The research addresses the interaction between visual continuity and circulation as variables that support the configuration of fluid spaces under the notion of simultaneity.
To this end, three objectives are proposed: (1) to categorize the typologies of circulation and the levels of visual continuity present in selected architectural projects; (2) to evaluate how pertinent and
effective these resources are in the configuration of fluid spaces; and (3) to reinterpret the identified patterns in order to propose new design alternatives that enhance this spatial quality.
This study not only seeks to analyze and categorize relationships but also aims to propose design strategies and/or criteria that promote spatial fluidity based on the experience of seeing and moving simultaneously through diverse spaces.
This relationship is intended to be made evident through the development of a gastronomic center and market plaza in the La Macarena neighborhood, currently Plaza de la Perseverancia. The interest in this intervention arises from the prior identification of opportunities for improvement in the pre-existing architectural element.