Plan de mejoramiento para fortalecer la comunicación y promoción del segmento corporativo de Hotel unión Girardot

Abstract

The main objective of the document is to determine the factors that are affecting the production of the corporate segment in the Hotel Union Girardot, since, according to statistics from previous years, it had better results and has been worsening. For this purpose, a general study was made and it was identified that one of the main reasons was the world pandemic, which caused many companies to stop traveling, to hold their meetings virtually and not to need the lodging service. In this case, the Union Hotel acted effectively and established biosecurity parameters for companies to continue with their work projects, but they were not enough, because the statistics remained the same.

Therefore, a study of the sales and marketing area was made to analyze what strategies were being proposed with or without pandemic to attract the corporate segment, which defined that the sales area did not have a good management of promotion and assertive communication with the corporate segment, nor a loyalty system structured exclusively for it.