Propuesta de un paquete turístico a partir de las prácticas económicas, culturales y gastronómicas en la Plaza de mercado Carlos E. Restrepo

Abstract

This project proposes to develop a tourist package based on the economic, cultural and gastronomic practices carried out in the Carlos E. Restrepo Market Square to strengthen its potential as a tourist destination. Relating the above, we seek to identify which are the most important practices to include them as the main input in the design of the proposal for interested tourists. Some commercial posts with the potential to be included in the tourist tour were visited and evaluated, from which valuable and important information was obtained and the interest of the merchants in our proposal could be seen. The research methodology was used with a mixed approach that was carried out through tools such as observation, structured surveys and interviews with the target population. In addition, a characterization of potential tourists interested in learning about the experiences, traditions and customs developed in this place has been carried out. Market squares are considered a bridge or walkway between rural and urban practices, they are like a pantry of healthy food but they are also places of meeting and preservation of cultural, artisanal and social gastronomic heritage. According to FAO (2022), market squares are spaces that bring together producers, merchants and consumers around food and culture, evoking those practices of “going to the market” that grandparents and parents have left behind generation after generation. This project aims to rescue, recognize and promote the idiosyncrasy of our society, its traits and customs as a potential for economic growth.