Estrategia para incentivar el conocimiento y consumo de la oferta de café colombiano en la localidad de La candelaria-Bogotá

Abstract

This document refers to the analysis of the offer of Colombian coffee in establishments located in the neighborhood of La Candelaria-Bogotá. The purpose of the project is to identify, analyze and solve the variables that affect the supply and demand of Colombian coffee in establishments located in the town of can promote and thus generate a strategy that encourages the consumption of Colombian coffee in this location. Identifying and solving variables such as variety, quality, price, among others, the objective is to assess the state of internal consumption in this sector and use that information so that the people of the world adopt the results as an acculturation plan in which they can identify the variables and their relationship with the supply of Colombian coffee in the town of La candelaria.