Diseño de un producto turístico especializado para la comunidad LGBTIQ en Bogotá.

Abstract

This paper seeks to identify the elements for the design of a specialized tourist product for the LGBTIQ community based on their tastes and preferences. The methodology that was used was of a qualitative type through observation, interviews, surveys and descriptions. In the first place, the profile of the tourist was determined through surveys of community members. Second, the main tourist attractions of the city of Bogotá were described. Finally, the tourist product was designed taking into account the city's tourist offer and the tastes and preferences of the potential market. It was evident that there is not much tourist offer for this market segment, so it is considered necessary to carry out more research involving this segment.