Creación de estrategia de Social Media para posicionar la Marca “alcarrito.com” como Marketplace en Colombia

Abstract

This document records the development of an application-type research with a mixed approach, whose objective includes the creation of a social media strategy for the alcarrito.com brand, since it is a Marketplace, which seeks to expand its reach to a new group of consumers. and for which the group of researchers used the scientific method in search of the creation of strategies and corresponding tactical plan that allows optimizing the use of social networks such as Facebook and Instagram, being these channels for the creation of a community of users., dissemination of strategies, communication channel and brand positioning. To do this, it starts from the identification of the brand's own needs using the tools of strategic business analysis, followed by an analysis of the competition, which leads to the proposal of viable and competitive strategies that allow the objectives proposed by the company to be achieved. the store alcarrito.com