Línea de realidad virtual para la empresa Ediciones Santa María

Abstract

The project is to establish a strategic marketing plan for the new virtual reality line, so that Santa María editions adapt its economic activity to current trends. This is to solve problems such as the current economic crisis, strong competition, reprography, misrepresentation of the information collected and loss consumers. The publisher has the possibility to choose the origin of the viewer with the ability to reproduce formats in virtual reality, it is possible to import it with its hardware and software, import the hardware and produce the software with a strategic alliance with Colombian companies dedicated to the production and commercialization of viewers, or finally carry out the production in Colombia. The aforementioned, is the decision of Ediciones SM, since there is the possibility of making quotes and see which is the best option considering factors of costs, deliveries, returns and any other factor that may be decisive when choosing the best option. Additionally, this project has graphs, tables and even experiences exposed by companies that are already using these technologies in educational environments; this is to analyze the trends and then give possible plans for its commercialization in Colombia.