Propuesta para el diseño de un producto turístico para fomentar la cultura vinícola en el municipio de Villa de Leyva Boyacá

Abstract

The present research work focuses on studying different variables that allow to identify the wine culture that can occur in the municipality of Villa de Leyva, wine tourism is a type of tourism quite striking and known in wine countries, covers different service providers that complement the activities focused on wine, and allows this contribution economically in these countries, in Colombia wine tourism is little known, however it has been detected that in Villa de Leyva some activities focused on wine are made that are quite striking and of interest for the tourists who visit this municipality, for this reason and for what has been said above, this work aims to create a tourism product that encourages the wine culture in the municipality of Villa de Leyva, generating tourists unique and eye-catching experiences that increase their interest in wines. For the creation of this work should study different variables, such as supply and demand, to know the service providers that currently exist focused on wine and potential tourists for the realization of these activities, which will assess whether this product tourism is viable and in turn, if the implementation of it contributes to tourism and different variables that favor the municipality, this allows a new tourist growth in Villa De Leyva, contributing to a different tourism for people.