Estrategias comerciales para el aumento de la base de afiliados de la Organización Acción climática

Abstract

This project is derived from the professional practice carried out for the Climate Action Organization (AC), aims to establish a strategic commercial plan to expand its affiliate base. For this, internal and external factors are analyzed, as being a very young organization has short comings in its recognition. Perspectives of the affiliate and the directors are analyzed in order to receive their proposals, which can be better adapted to the organization; restructuring the model of internal commercial work for the improvement of results. As the creation table data of commercial management and databases specific to every need of the affiliates. As a proposal characterizes the tourism sector in Colombia, which will help the organization to seek the benefits of entering and positioning itself as it has had great national growth and is seen as an opportunity to expand its affiliate base, gaining more income and being able to expand their services.